Comments on: The Zesty Show Episode 5 – QR Codes, Old Spice And Facebook Controversy http://www.simplyzesty.com/technology/uncategorized/zesty-show-episode-5-qr-codes-spice-facebook-controversy/?utm_source=rss&utm_medium=rss&utm_campaign=zesty-show-episode-5-qr-codes-spice-facebook-controversy Building your brand through social media Sat, 11 Feb 2012 06:49:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Geoff Wood http://www.simplyzesty.com/technology/uncategorized/zesty-show-episode-5-qr-codes-spice-facebook-controversy/#comment-11243 Geoff Wood Tue, 20 Jul 2010 14:27:47 +0000 http://www.simplyzesty.com/?p=10165#comment-11243 It feels to me like QR codes are technology that seems really interesting but doesn't have a practical use (or, to be cliche, it's a "solution looking for a problem"). At SXSW in Austin this year, they put QR codes on everyone's badge with the idea that you could scan the badge and get their contact info. I didn't see anyone actually do it because it's cumbersome and much easier to just exchange business cards. In the past several weeks, we've seen a few startups come on the radar here (in the US) that do full image recognition in the way of QR codes. So, instead of scanning a QR code on an image in an ad, you take a picture of the full ad. No need for a special app, you just use your phone's camera. Graphic designers like this tech much better because they don't have to find a way to slap a black & what square somewhere in their design. A couple of the companies working on it are www.pongr.com and http://www.geosyncglobal.com/Kooaba.html Great job on the show! It feels to me like QR codes are technology that seems really interesting but doesn’t have a practical use (or, to be cliche, it’s a “solution looking for a problem”). At SXSW in Austin this year, they put QR codes on everyone’s badge with the idea that you could scan the badge and get their contact info. I didn’t see anyone actually do it because it’s cumbersome and much easier to just exchange business cards.

In the past several weeks, we’ve seen a few startups come on the radar here (in the US) that do full image recognition in the way of QR codes. So, instead of scanning a QR code on an image in an ad, you take a picture of the full ad. No need for a special app, you just use your phone’s camera. Graphic designers like this tech much better because they don’t have to find a way to slap a black & what square somewhere in their design. A couple of the companies working on it are http://www.pongr.com and http://www.geosyncglobal.com/Kooaba.html

Great job on the show!

]]> By: Niall Fagan http://www.simplyzesty.com/technology/uncategorized/zesty-show-episode-5-qr-codes-spice-facebook-controversy/#comment-10676 Niall Fagan Fri, 16 Jul 2010 16:26:52 +0000 http://www.simplyzesty.com/?p=10165#comment-10676 Hola! from sunny Barcelona - I am taking Mayorships by storm :-) ha Excellent debut Duncan, really interesting show - just watched it over some sangria in the bar! I hate old spice but the campaign was brilliant - Tom, agreed - don't see blokes switching their after shave, defo not to old spice! I'm with Lauren on QR codes but not for what CK have used them for - a quick win maybe but there has to be more in it than just a hot chick in a video!! Facebook topic is an interesting one, I was always amazed and still am that they allowed the "thierry henry is a cheating bastard" one to stay up there and it has 73K likes!! Where do you draw the line? I think the way some forums do it should be I implemented by FB - if enough people report a page then it should be reviewed! Hola! from sunny Barcelona – I am taking Mayorships by storm :-) ha

Excellent debut Duncan, really interesting show – just watched it over some sangria in the bar! I hate old spice but the campaign was brilliant – Tom, agreed – don’t see blokes switching their after shave, defo not to old spice!

I’m with Lauren on QR codes but not for what CK have used them for – a quick win maybe but there has to be more in it than just a hot chick in a video!!

Facebook topic is an interesting one, I was always amazed and still am that they allowed the “thierry henry is a cheating bastard” one to stay up there and it has 73K likes!! Where do you draw the line? I think the way some forums do it should be I implemented by FB – if enough people report a page then it should be reviewed!

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