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The Zesty Show Episode 5 – QR Codes, Old Spice And Facebook Controversy
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In the latest episode of our weekly show we bring you all the latest news from the world of social media. With Niall Fagan on holidays this week we ha to draft in the new head of our UK office Duncan Birch who is here in Ireland for the week getting up to speed on what we do. The show this week covers stories about QR codes popping up in place of traditional bill boards, the huge buzz around the Old Spice adverts and some more serious talk about how Facebook should moderate pages.
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Hola! from sunny Barcelona – I am taking Mayorships by storm
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Excellent debut Duncan, really interesting show – just watched it over some sangria in the bar! I hate old spice but the campaign was brilliant – Tom, agreed – don’t see blokes switching their after shave, defo not to old spice!
I’m with Lauren on QR codes but not for what CK have used them for – a quick win maybe but there has to be more in it than just a hot chick in a video!!
Facebook topic is an interesting one, I was always amazed and still am that they allowed the “thierry henry is a cheating bastard” one to stay up there and it has 73K likes!! Where do you draw the line? I think the way some forums do it should be I implemented by FB – if enough people report a page then it should be reviewed!
It feels to me like QR codes are technology that seems really interesting but doesn’t have a practical use (or, to be cliche, it’s a “solution looking for a problem”). At SXSW in Austin this year, they put QR codes on everyone’s badge with the idea that you could scan the badge and get their contact info. I didn’t see anyone actually do it because it’s cumbersome and much easier to just exchange business cards.
In the past several weeks, we’ve seen a few startups come on the radar here (in the US) that do full image recognition in the way of QR codes. So, instead of scanning a QR code on an image in an ad, you take a picture of the full ad. No need for a special app, you just use your phone’s camera. Graphic designers like this tech much better because they don’t have to find a way to slap a black & what square somewhere in their design. A couple of the companies working on it are http://www.pongr.com and http://www.geosyncglobal.com/Kooaba.html
Great job on the show!