http://www.simplyzesty.com/technology/uncategorized/social-media-truths-2/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-truths-2 Building your brand through social media Fri, 10 Feb 2012 18:39:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.simplyzesty.com/technology/uncategorized/social-media-truths-2/#comment-35 Sharon Hearty Wed, 20 May 2009 20:51:48 +0000 http://www.simplyzesty.com/?p=190#comment-35 Yes it is exciting that social media provides business with a new opportunity to communicate with an internal audience and an external audience both of which are key stakeholders to a business. This is one media vehicle which really drives marketing into the heart of an organisation big or small, if it is not already there. A business approach to social media should be considered on the degree of relevance it will have with existing customers and also prospect customers. Knowing your target audience, where they consume media and use media, what is relevant to them, crafting your message are all questions that still need to be answered no matter what communications option/s you choose as best to reach your target audience. Push the envelope internally with colleagues and then dip your toe in the waters of social media if it is right for your business. Yes it is exciting that social media provides business with a new opportunity to communicate with an internal audience and an external audience both of which are key stakeholders to a business. This is one media vehicle which really drives marketing into the heart of an organisation big or small, if it is not already there. A business approach to social media should be considered on the degree of relevance it will have with existing customers and also prospect customers. Knowing your target audience, where they consume media and use media, what is relevant to them, crafting your message are all questions that still need to be answered no matter what communications option/s you choose as best to reach your target audience. Push the envelope internally with colleagues and then dip your toe in the waters of social media if it is right for your business.

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