Comments on: Are Newspapers Dumbing Down To Get Traffic?

By: r

Thu, 01 Oct 2009 17:19:37 +0000

The nla seems to want a slice of cake from linked content, they appear to be grasping a little to get control of an industry somewhat side swiped by new tech. The internet + payment for links, hmmmm.

By: Lauren Fisher

Lauren Fisher — Wed, 30 Sep 2009 20:13:13 +0000

I remember reading that at the time. It’s really interesting to see how SEO is driving both PR and journalism. If you removed all the branding from newspaper sites I think it would be difficult to tell them apart as declining advertising revenues force publishers to court the ‘mainstream’.

By: Stewart Curry

Stewart Curry — Wed, 30 Sep 2009 13:24:36 +0000

Charlie Brokker has an excellent article on digg-baiting newspaper articles – http://www.guardian.co.uk/commentisfree/2008/jul/21/charliebrooker.pressandpublishing – he comments on how Telegraph writers are encouraged to use popular search terms in their articles to increase traffic

By: Niall Harbison

Niall Harbison — Wed, 30 Sep 2009 10:47:23 +0000

Yeah it is true that they always deliver good quality content and like I said in the post if anything they should be admired for embracing different formats but I just hope it doesn’t dilute the whole newspaper in the search of traffic

By: r

Wed, 30 Sep 2009 10:40:07 +0000

I mistook it for a daily mail headline. The telegraph usually a bastion for the broadsheet format does seem to be heading off on a bit of a crowd pleaser route in some of it’s style. To be fair though I guess they still can deliver A grade headlines(mp pay scandal) and still seem to be a credible source for your broadsheet dose.