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	<title>Comments on: Measurement Camp Dublin &#8211; The Return</title>
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	<description>Building your brand through social media</description>
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		<title>By: catherine wilson</title>
		<link>http://www.simplyzesty.com/technology/uncategorized/measurement-camp-dublin-return/#comment-2078</link>
		<dc:creator>catherine wilson</dc:creator>
		<pubDate>Tue, 27 Oct 2009 18:05:31 +0000</pubDate>
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		<description>Fantastic idea for an event, standardised and accepted measurements of social medias reach and effectiveness are much needed. Would love to have attended, but only just heard of it on twitter. Reminds me of way back in the day when we were doing  the brainstorms for the JNIR. Look forward to your blog post on it.</description>
		<content:encoded><![CDATA[<p>Fantastic idea for an event, standardised and accepted measurements of social medias reach and effectiveness are much needed. Would love to have attended, but only just heard of it on twitter. Reminds me of way back in the day when we were doing  the brainstorms for the JNIR. Look forward to your blog post on it.</p>
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