More and more sites are starting to see Twitter as one of their main sources of traffic but up until now it has been fairly had hazard as to finding good analytics services to judge where that traffic is coming from but that all changes today with the launch of Tweetmeme Analytics. Tweetmeme is the tool that allows you to place RT buttons on to all of your bog posts or web pages and as we wrote in the past is a big competitor to sites like Digg as a great way of finding the best content on the web. The service is offering a one month free trial and has extended more professional brands and agencies who would need more detailed reports.
We wrote this story about The Top 25 Social Food Sites last week and it has had 23 Retweets up until now. We use it as an example to show you just a small amount of the data that can be gleaned from Tweetmeme Analytics about how the story spread on Twitter…
Who Tweeted It
You can now see every single tweet that relates back to your story or blog post and it doesn’t even matter if the link has come through a URL shortener as that won’t out fox Tweetmeme. This is a great way of seeing who thought your story was important enough to tweet and might allow you to connect with new Twitter users as a result.
Who Spread It
This is more likely to work on stories that have larger volumes of traffic but you will be able to see who the most influential people to tweet the story were and how it spread outwards from them in what Tweetmeme call’s a “tree”.
Where In The World
Twitter is about to introduce Geo location so as we can see where Tweets come from and that is already happening here in Tweetmeme analytics. Twitter stories usually tend to stay local but this tool will be useful for the bigger boys to track where their traffic is coming from internationally.
Who Sent it
You might also be interested in knowing where your visitors came from and even what shortening service they used. Again this will be invaluable when your link starts to spread beyond Twitter.
This is certainly going to be a very useful tool for many users but the one thing that we will say is that you need quite few rewteets to make the data relevant at all. You will also notice very quickly that a story has an incredibly short lifespan on Twitter, literally a couple of hours after the original link goes out the traffic dies off. All in all this tool will be incredibly useful for publishers, brands and agencies all over the world and has been just what we have all been crying out for.
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