Comments on: Why Traditional Media And Print Industry Are Dying And 5 Things That Could Save Them

By: Rackmount LCD

Rackmount LCD — Mon, 30 Jan 2012 05:16:00 +0000

The print media as we know it will be fundamentally altered and it won’t be
because it’s ‘obsolete’ or because it’s bad. It’s simply that technological
advances mean that people are better served by electronic publishing and its
attendant changes.

By: Our Stagnant Culture | Juan The Baptist

Our Stagnant Culture | Juan The Baptist — Sat, 19 Nov 2011 15:26:07 +0000

[...] unchanged. Like it or not, this country doesn’t change much either. Americans still read the newspaper first and foremost, and they always will. The culture doesn’t change. It doesn’t. I [...]

By: Sidrah Zaheer Siddiqui

Sidrah Zaheer Siddiqui — Tue, 15 Nov 2011 09:29:00 +0000

I think that print should never be out of demand because I think that written words on a page are valuable more than the ones written virtually. For me, paper is irreplaceable.

By: Sylviahwishenga

Sylviahwishenga — Wed, 12 Oct 2011 07:52:00 +0000

This solutions might help print media from losing its value.
I am a media student in Kenya University majoring in print media and i would not want to be jobless in future.

By: Is Print Dead? « siobhansmusings

Is Print Dead? « siobhansmusings — Wed, 12 Oct 2011 00:27:42 +0000

[...] dying? I mean, I guess it’s not an outlandish notion…nor is it new. Traditional media is fading. The traditional newspaper industry is suffering terribly; many longstanding, respected [...]

By: Traditional media deserve to die. | kinomotion graphics

Traditional media deserve to die. | kinomotion graphics — Mon, 31 May 2010 11:59:38 +0000

[...] Why Traditional Media And Print Industry Are Dying And 5 Things That Could Save Them [...]

By: Terry Purvis

Terry Purvis — Thu, 13 May 2010 07:36:07 +0000

“The biggest problem is that producing quality news costs money, professionally trained journalists and the infrastructure that they need to help them report are all costly ”

Says who? Nonsense. The fact media institutions spend so much on infrastructure and resources doesn’t mean that it’s necessary.

Reading what you say are the challenges doesn’t address the fundamental problem of media institutions: they HAVE to spend large sums on “technology” and infrastructure, because that’s the way they are structured. And all that technology and infrastructure is without exception overly-complicated to the point of being dysfunctional, take the Atex content management system as a prime example. I would suggest reading some of the work by Clay Shirky on this subject. Traditional media cannot develop a successful digital strategy.

By: There’s No Saying Goodbye To Print Media « Ballpoints

There’s No Saying Goodbye To Print Media « Ballpoints — Mon, 12 Apr 2010 15:25:29 +0000

[...] about the world. What we use depends on how we feel and what we’re doing at the moment. So in fifty years, I’m positive we’ll still see books and magazines around. It will just be amidst new [...]

By: Niall Harbison

Niall Harbison — Thu, 21 Jan 2010 12:34:15 +0000

Janet I have to agree with you 100%. I have never been good at spelling or grammer and I can only apologize for that. You are not the first person to have a go at me on that front and I’ll have to improve. I just write from the heart and put it down as I see it and it works for some people but believe me I am only too aware that there are many mistakes

By: Janet Alexander

Janet Alexander — Tue, 19 Jan 2010 14:04:41 +0000

Niall, I must bring this up.

As spot on as this article is, I was stumped over and again by a simple problem; poor grammar and mechanical technique. Because you are identifying the devolution of newspapers, etc., and journalistic fare, I would expect a finer touch to your own editing. This additionally holds true when you (in the comments) identify a portion of your organization as producing “quality professional content.”

Please consider that when drafting a good piece of journalism all aspects should gain a reader’s trust. Very simply, it begins with the structure of a sentence.

Aside from that issue, I find your piece to be a good platform for further discussion.

Thank you.

By: Eoin Purcell

Eoin Purcell — Tue, 19 Jan 2010 11:30:40 +0000

I guess the issue is the space you inhabit, when multiple alternatives to your niche content exist that are “just good enough” you will suffer.

You have to be the best, Seth Godin’s purple cow!
Eoin

By: Niall Harbison

Niall Harbison — Tue, 19 Jan 2010 11:09:30 +0000

Interesting point …

3) charge for specialist or niche online content (why not, you can still give basics free, if you canâ€™t make money from quality niche content, why spend money making it?)

I have a good bit of experience in this on Lookandtaste. Not traditional media but kind of similar I guess in that we produce quality professional content. We found that when making it consumers have no inclination to pay whatsoever and they know that they can find equally good and if not better content in bucket fulls elsewhere so it is like you say why bother producing it any more? We only produce stuff now that people are willing to pay for which is I guess the way most people will go. The biggest problem is the content people will pay for is not always the best content (in our case it is branded content with product placemnet). I guess the key is to find the model where the paid stuff pays for all the content you want to create even if some of it is not making you that much money.

By: Eoin Purcell

Eoin Purcell — Tue, 19 Jan 2010 10:59:42 +0000

You left out:
1) charge paper readers more, who cares if print runs fall, they’ll be real readers (a certain portion will pay for the pleasure no matter what the price, there is a better equilibrium than currently exists)
2) sell print plant and outsource printing, buying only what you need (are you a NEWSpaper or a newsPAPER)
3) charge for specialist or niche online content (why not, you can still give basics free, if you can’t make money from quality niche content, why spend money making it?)
4) Stop listening to everyone and decide on a strategy that shows why you deserve to survive (you are not owed existence)

It’s less about news than it is about news delivery!