‘Do Not Track Plus’ Protects You From Being Tracked Online

With all the concern about privacy surrounding Facebook Timeline, Path and the upcoming changes to Google’s terms of service and privacy policy, the launch of an anti-tracking tool is timely. Abine, an online privacy company, announced the launch of their product ‘Do Not Track Plus‘ on their blog, which it claims stops you from being tracked online.

The product is free to download, and appears as an icon in the corner of your browser, telling you how many companies are attempting to collect information about you on each site that you visit. Abine implores visitors on their blog to “stop giving advertisers, identity thieves, and spammers the advantage by blocking online tracking. All this tracking & data collection creates a “double you”, a virtual you that advertisers & trackers built and try to target ads to.”

This ‘double you’ is gaining mainstream attention lately, as this article in The New York Post detailed, including the results of a Princeton survey of 1,000 people which revealed that “69 percent thought that the United States should adopt a law giving people the right to learn everything a Web site knows about them.”

Do Not Track Plus claims to block 580 different tracking technologies as well as loading some websites up to x4 faster. It will be fascinating to see how popular the product becomes, given all the concerns about online privacy that are abounding in the media lately, and the fact that it is a free download will no doubt act as an added incentive to use the product. The company also recently created an infographic about online privacy which you can see here.