While Facebook has pushed businesses to invest more in the site through sponsored posts and ads, there is a problem which is undermining this idea of paying to promote your posts. A problem that's creating a divide between small businesses and large... Read More »
With Facebook announcing that more people access the site through mobile than desktop, it's now time for businesses and brands to start getting used to the 'mobile' Facebook and adjusting their strategies to accommodate this... Read More »
After selling ads on its site in the form of standard and premium packages, Facebook is now allowing marketers to purchase specific ads on the site. Now brands can purchase mobile ads alone instead of having to pay for premium ads packages... Read More »