What do views on Youtube really mean? Our iOS 7 video reached a million views in less than a week and we wanted to delve into the stats to find out what a million views translates onto, including social, mobile and video stats. Read More »
With so many facts and figures banded about, it can be difficult to keep up all the different changes and updates that occur. With that in mind, we've put together this list of 101 facts and stats that will help you shape your social media strategy for 2013... Read More »
A bumper collection of social media stats for all the social media geekery your heart desires. Check out stats for Foursqure, LinkedIn, Flipboard, Pinterest and more. What better way to spend your weekend? Read More »
A recent survey looks at the impact of social networks as we develop more 'anti-social' behaviour, removing friends and deleting comments from our profiles. This is all part of social learning as we use social networks more, but which group is the highest at risk here? Read More »
While interest in social media for businesses may be high, the actual usage and implementation seems to be lagging behind. While 68% of companies have a Facebook Page, just 14% claim that their social media use is fully integrated. Read More »
LinkedIn have recently launched Group Statistics, which is an open dashboard across all groups, that shows you the statistics for that particular group. Rather than just being available to admins, the analytics dashboard is available to anyone, with the purpose of helping you decide which groups you should join or focus on. I've taken a look at the information offered and analysed how you can best use this to tailor or optimise your activity. Read More »
As we begin to understand social commerce more and see more examples of brands integrating social commerce solutions, it's important to ascertain whether a brand is creating additional revenue, or simply moving consumer spending from one channel to another. The answer to this lies in the understanding of social commerce by brands and how social features are used to transform the process... Read More »
With Facebook's recently launched 'talking about this' metric for brand Pages, we are able to get a more accurate view of the level of conversation around a brand, as opposed to a pure numbers-based approach through Likes. So how do the top 10 brands on Facebook perform, for 'Likes' vs 'Talking About' ? Read More »