It's the aim of any social media page to have your content seen by as many people as possible. However in the case of Facebook, the greater number of fans you have on your page, the harder you will have to work to ensure that your content features regularly. Read More »
How often do you post content without thinking about how your audience will react? Sometimes you have an idea of what people like, but by putting some thought into why people engage with your content can give you an edge over other brand pages... Read More »
Soon after Facebook made changes to its news feed that annoyed marketers, we test out two different posts, one popular and unpaid and one paid but unpopular, to see just how much of a difference there was between the two... Read More »
Large brands on Facebook have always had an issue with managing all their Facebook pages in local markets, but a new update from Facebook will help ease the pain. Brands will now be able to have one overall page that defaults to local markers depending on where users view it from. Read More »
We all know that Facebook is under a lot of pressure to make money and drive their share price up, but when you look at what it's doing with brand pages, you really do have to worry. For the last couple of weeks, the reach of Facebook posts has been decreasing as less people see content from brands in the news feed... Read More »
One of the most powerful features on Twitter is the Retweet but how many people are clicking on the links within the Tweets and are people actually engaged with the content or just passing on links for the sake of it. I wanted to analyze some of the data that I had available to me to look at some of the click through rates on Twitter... Read More »