After revealing how the new newsfeed will look, as well as many other significant changes, it looks like Facebook isn't finished adding new features to help keep the site fresh. However, its latest change may not only be the most significant, but the most controversial as it now allows users to see who views their profile. Read More »
Despite the changing ways we receive and consume content, the one thing that's always constant in our lives is email. Despite being around for as long as we can remember, it's something that we always check every day, be it our personal or work accounts. In theory, it's the perfect way to reach your audience, but the challenge isn't just making sure people read it, but also increasing the number of recipients... Read More »
LinkedIn has introduced some new changes to its company pages, making it more similar to Facebook and Twitter's brand pages. But the site brings with it its own set of unique features that will come in useful... Read More »
Business blogging can be a lot of work, but if you get it right, it can give you the kind of exposure that will help grow your business. Since it's a lot easier said than done, here are 25 tips and pieces of advice that will help your blog generate new business leads... Read More »
To promote the first season of the TV show Alcatraz (which has been unfortunately cancelled) to Spanish audiences, Leo Burnett Iberia was tasked with promoting the show and building up hype for its premier. However, instead of relying on a 30 second slot to advertise the show, the agency... Read More »
In a big to sell more shoes in an innovative and exciting way, Puma have just launched a brilliant in-store promotion in Mexico that rewards people browsing the store with discounts. The faster they buy their shoes, the greater the discount received. The campaign features Usain Bolt and is a great marketing stunt that should have driven up sales significantly... Read More »
The aim for any social media campaign is to create a reaction, and later interactions, but exactly how successful these campaigns are is another matter entirely. Although there's no real way of measuring success in terms of sales, but that doesn't stop some agencies from trying to be creative... Read More »
Sometimes when our own lives are going well, we forget about those around us that aren't as well off thinking that what they're going through will never happen to us. However, what if it did? What if one event such as losing your job happened and signalled the beginning of a downward spiral of events? That's the question Spent poses... Read More »
There are a vast number of tools and services designed to help businesses navigate social media but new startup Bumebox has decided to focus on how brands market themselves on various social media sites.Describing itself as a social publishing platform, BumeBox is designed to... Read More »
Facebook fan pages are the perfect tool for brands to engage in social media and one of the most important tools on Facebook are photos aand more importantly tagging people in photos and allowing users to tag their own photos on Facebook fan pages. We are not going to get into the actual campaign that you are using on your fan page here but it is clear that if you can have users tagging themselves in photos it will increase the visibility. Read More »