I've been an Apple fan boy for as long as I can remember, but as a marketer and somebody who needs to know about the latest trends out there, it's important that I embrace all popular platforms. That is why yesterday I decided to order a Nexus 4, which is widely seen as the best phone alongside the iPhone 5. Time to test it out and see which one wins out? Read More »
The hip hop mogul has created a brand that is getting to be nearly as visibile as Apple and it has copied all its winning techniques. From the expensive finish, multiple colors, premium pricing, to its aggressive product placement, this is one company that's done it brilliantly. Read More »
Google has been starting to make some great inroads into the hardware market, but it's reached a point where it simply has to open its own retail stores to start selling its products. Retail is a route that some of the biggest tech companies in the world have been going down and the timing is perfect for Google to make the same move now... Read More »
When it comes to our smartphones, they are the one device that we have with us at all times of the day, but they do suffer from one major problem which is their poor battery life. Today we compile a list of tips and tricks that will make sure you get way more out of your phone and don't end up cursing your lack of charge later in the day... Read More »
Since Apple launched their new iPhone 5 this week the web has been flooded with blog posts, videos, reviews and articles about their flagship device. Rather than dredge through the tens of thousands of articles we've picked 20 of the best for you to read and help make your own decision on the iPhone 5... Read More »
Apple are the biggest company in the world but this autumn is going to be a crucial time for the company as they need to make a big statement and change the game in the way that Steve Jobs used to. The competition is really staring to catch up which is why stunning new products are needed... Read More »
Facebook is a completely new media and nothing like anything that has come in the past. Paul Adams (Irish) is one of the biggest thinkers around on social at the moment and after moving from Google to Facebook, he has been making a name for himself as somebody who understands new media like no other. This brilliant video shows how marketers should be thinking about Facebook... Read More »
Apple and Facebook are probably two of the most important companies in the technology space at the moment but despite their individual success they have never had the easiest of relationships. Things could be about to change in a pretty major way though... Read More »
There is no doubt that electric cars are starting to burst in to the mainstream and in a move to position themselves as the market leaders in China Volkswagen have launched an innovative new campaign aimed at educating consumers about their new electric golf... Read More »
Samsung are on a bit of a roll with marketing stunts at the moment, and their latest which features a human having their face used as a canvas, creating a series of cool projections that will blow your mind. You always see this on buildings but it is the first time you'll have ever seen it on a human... Read More »