Simply Zesty has merged with Tibus Digital to form one of the UK & Ireland's largest digital agencies.
A roundup of the week's ten best videos from the world of marketing and advertising. This week's collection features a wingsuit skydive in Rio, how the most popular websites would look if they were real people, and the reason why men shouldn't use women's shampoo. Read More »
A chewing gum company in Israel have just finished a smart campaign that rewarded people for checking in via social media channels with a free chewing gum selection to help remove coffee stains from their teeth. The campaign was run entirely via social media to help create online buzz... Read More »
A brilliant piece of marketing from Israel today is raising awareness of people who suffer from OCD. One of the main symptoms is a short attention span which is why the agency behind this campaign made the world's shortest advert at 1 second long. It gave users a unique experience while also getting lots of blog coverage around the world... Read More »
When brands release new TV commercials, usually there isn't really a reason to feature them here. if they're really good or creative, they might make it onto Simply Viral, but what if, as part of your social media campaign, you made the TV advert central to your campaign and as part of a much bigger interactive competition. Then things are a bit different... Read More »
We are already seeing lots of innovative uses of Facebook timeline from a marketing perspective and the latest is an anti drugs campaign created in Israel that shows shocking images of a young man hooked on drugs alongside images of him looking fit and well... Read More »
The aim for any social media campaign is to create a reaction, and later interactions, but exactly how successful these campaigns are is another matter entirely. Although there's no real way of measuring success in terms of sales, but that doesn't stop some agencies from trying to be creative... Read More »
After managing a social media campaign for Gilad Shalit release, Jacob Kobi Gamliel writes about his experience and how after waiting for years, he could post the perfect status update... Read More »
A chrisp brand in Israel have come up with one of the most innovative Facebook campaigns you are ever likely to see as they asked users to upload a photo of a friend which was then turned in to a personalized video featuring a well known comedian that could be shared among friends... Read More »
Coca Cola have launched a fun campaign in Israel that uses Facebook connect technology embedded in to flash banners to personalize cans of Coke with Facebook profile pictures. The campaign is a great way for a brand to engage with their customers and the banners apparently had a click through rate that was eight times higher than normal due to the Facebook element... Read More »
