While there are over 25 million people using the service, not everyone knows how to best take advantage of the opportunities Foursquare offers so here are ten case studies where the service is used well... Read More »
Influence has come to embody social media marketing, where people seek to get in front of the 'online influencers' in the hope of a brand endorsement. But how can you really determine influence, or measure it in a campaign? Seeking to qualify influence or put a numerical value on this is such a tall order that I doubt it's really possible. Many are trying though, and we look at some of the ways this is being done. Read More »