This week marked the moment YouTube kicked its revenue strategy up a gear or two. After talk that goes back as far as late 2011, the video sharing site has introduced paid subscriptions to select channels. With more than one billion people monthly users, the opportunity for the site to diversify how it generates revenue has never been greater. However, while U.S. users familiarise themselves with these channels, who's going to benefit from this? Read More »
Alongside the basic aspect of job hunting and CV displaying, LinkedIn's strategy can be summarised in one simple motto: Content, content, content. This is reflected in its upgrade to its news and curation service LinkedIn Today which has seen a few changes made to it. Read More »
Yahoo! is behaving like the biggest startup in the world right now. With a huge appetite for new talent and products, the Yahoo! under Marissa Mayer is entering a new phase of growth that's bringing it to the top again. Read More »
At The Next Web in Amsterdam, Loic Le Meur spoke about the impact of a sharing economy and the realities of today's culture, that now "less is better", and where we favour sharing over owning. We are now, according to Le Meur, in a much more open society, with different values where sharing prevails. Read More »
When a major event happens - either one that's been planned for or something entirely unexpected - something happens that is all too predictable. Soon after the event has passed or has developed further, an argument breaks out about journalism, the future of media and whether digital technology fits into the narrative of a news story Read More »
With many different news feeds fighting for our attention, it can be difficult to keep up with all the updates and posts that they spew out. While algorithms certainly help lessen the problems experienced, there's no replacement for your own judgement... Read More »
The purpose of social media is to discover and share content you wouldn't find through normal means. That's its greatest strength, but the problem is harnessing this power for your own brand. There are ways to make your page stand out from the rest of the pack so here are a few factors to keep in mind. Read More »
As always, we round up 25 of the biggest stories relating to the world of social media that you have to read, featuring a mixture of the week's news and thoughts from some of the top people from the world of social media, the Web and technology. Read More »
You would need to be living under a rock not to have heard about Netflix over the last few years. While the TV streaming service has been a huge success, many accuse it of having a lack of quality content. However, the company are looking to change that perception with its own funded content and the first offering is House Of Cards... Read More »
Inbound marketing is a term that probably gets more hassle than it's worth. While it encompasses a wide range of areas, it's a term that met with confusion by those who are hearing it for the first time. You already do marketing on social media, traditional advertising and through your site, so you can be forgiven for thinking that it's another section to add onto your workload. Read More »
