Youtube Entertain Possibility Of Introducing Its Own Subscription Service

Having the video market practically covered, Youtube have turned towards making the company a self sustainable business with its own revenue model. While the majority of it has concentrated on advertising, most notably those banner adverts that appear at the bottom of every video, they are considering the possibility of allowing content providers to create their own subscription based video offering on the site, GigaOM are reporting.

Speaking at the D:Dive Into Media Conference this week, the CEO of Youtube Salar Kamangar said that while such thoughts are premature as Youtube doesn’t currently have a product to announce, it’s certainly something they are thinking about.

Signs of Youtube wanting to become more than just a quick stop for videos have been around for a while, most notably their investment in over 100 different channels containing original programming.  Kamangar said that Youtube is making that investment as a way to catalyse something that’s going to happen and speed up the process by doing so.

“What we’ve learned from our experiences with Youtube is that you can’t predict what’s going to be big. We’re trying to place our bets far and wide,” said Kamangar.