When Twitter Meets Nike Fuel Band – Innovative Hack [Video]
The Nike Fuel band has been changing the way people think about getting healthy by providing you with all the data from your daily life. An agency called Stinkdigital has come up with a little experiment that measures the health of their twitter stream rather than the human body.
It is hacked together with their own agency account and every time somebody mentions them, follows the twitter account, retweets them or favorites one of their tweets, it spins the band on a motorized unit and registers in the stats.
This isn’t something that is going to be used all over the world, but it is another great example of an agency showing their creativity with a little project that should land them a ton more work from other clients. What do you think? Great creativity or a silly waste of time?