What Does The Huge Twitter Redesign Mean For Brands And Businesses?

It has been rumored coming for the last six months and today we are starting to see the roll out of the new Twitter design which will have major implications for brands and businesses. The redesign has Twitter CEO Jack Dorsey’s fingerprints all over it and it will hopefully go a long way to fixing the horrible old web design that people have hated for the last year.

Twitter are bringing out new brand pages, a complete overhaul of the website, new updated apps and a fresh look for tweetdeck (which they now own). It looks like Twitter is growing up and is putting them in a place where they could start making some serious money.

New Brand Pages

The first thing that I thought when I saw these new pages were how similar they are to Facebook timeline and the new Google + brand pages. It is a fairly obvious move for Twitter to make as they go after the advertising dollars that the big brands all want to spend on social media.

The New Default Tools

Twitter are putting a huge emphasis on some of the default tools that we are all used to as they firm up some of the best known features on the site. There is more of a focus on profiles, discovery through hashtags and deeper relationships through the @ symbol. You can read what Twitter thinks you will do with the buttons here, and again this reminds me of Facebook as they add more rich features and expand the service beyond its simple roots.

What Does The New Twitter Look Like?

This short video gives a very high overview of the new design and you can clearly see from it what emphasis Twitter are placing on rich media playing inline. It’s developing into a dream platform for publishers and you can imagine that a large part of this redesign is built with putting advertisements in place.

Time For Brands To Get A Twitter Strategy

Most brands and businesses have a Twitter profile yet most of the stuff they do there like marketing campaigns, customer service and sentiment analysis has been hacked together. Up until today, brands have defined what they do on the site themselves themselves, but Twitter are very smart and are shoehorning brands into these new business pages. This is all done with advertising in mind and Twitter will clean up just like Facebook have in the long run. If you didn’t have a Twitter strategy before today, it is becoming clear that you’ll soon have to.