Some Of The Best Twitter Marketing Case Studies

Twitter February 22, 2011 3 Comments

A couple of weeks ago we shared a series of case studies about Facebook marketing as well as some on social media marketing in general. These are always popular here on the blog and as people use them as a resource and for inspiration we thought we would move on and highlight a series of great case studies, innovative campaigns and insights shared by people who have marketed themselves on the second biggest social network in the world…Twitter. Given that Twitter is far younger and doesn’t have the self serve ad platform that Facebook does there is less that brands can do but the up side is Twitter have not been as hard on their terms and conditions so people have had a free ride with competitions and games. Here are some of the most innovative ways in which people and brands have marketed themselves via Twitter…

Jeep Puzzle

A fairly complicated campaign that involved you following a tota of 36 profiles to unlock a puzzle that would lead you to winning the car. A good idea though and made users engage with the brand over time and actually work for their prize.

Case Studies From Twitter Themselves

Best Buy connects with their customers
Etsy share tips and tricks about their products
Airline Jetblue has over a million customers it engages with
Indie brand moxsie builds a loyal following

Singing Tweets

Again a very simple idea from Orange in the UK who asked you to send a tweet with the hashtag singingtweetograms. Once you did they selected some of the best ones and recorded them live and sent them back to you.

Brands On Twitter

Zappos shares the secret behind it’s amazing customer service
Reaching Out To a Wide Audience: A Twitter Case Study
How Whole Food reaches and engages with millions of followers
Twitter Drives Traffic, Sales: A Case Study
Comcast’s Twitter Man
Twitter Case Study of a Commercial Brand

I Spy Levis

We all know that our friends down under like a little fun and this campaign from jeans manufacturer Levis certainly brought that to the table. Users had to follow people around the city via Twitter and once they found them asking them to drop their trousers meant they got to keep a pair for themselves.

Resources Compiled by others

5 great case studies from Jeff Bullas over on his blog
How not to use Twitter: HabitatUK as a case study
Finally – A Great Twitter Case Study
25 Case Studies Using Twitter to Increase Business and Sales

Old Spice

You must have been living under a stone if you missed this campaign last year but too good to leave off the list. There were several different layers to the videos but the best ones were the personalized ones sent to well known internet celebs like Perez Hilton

Interactive Canadian Tweets

When Canadians wanted to tell the Americans over the boarder to come and visit them they didn’t use traditional advertising but instead created an interactive billoard that showed tweets sharing what fun people were having there and plonked it right in the middle of New York.

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