There’s been a lot of talk lately about the numbers game on Twitter – not least on this blog! Yesterday I asked the question on Twitter of what would happen if numbers weren’t public :
I received a few comments back and I think it’s an interesting issue that has led to us being obsessed with the follower numbers. I’ll admit that it’s the first thing I look at when looking at a new profile on Twitter and though I try not let it influence my decision I’m sure on some level it does. I mean, if you get followed by someone with 50,000 followers who only follows 100, you’re going to feel a little special and the chances are you’d be compelled (obliged?) to follow back.
It’s an odd concept though. When you meet someone in real life, you have no idea how many friends or connections they have and that doesn’t influence whether you like them or want to meet them again. I’d really like to know more about what people think about this so I’ve created two very quick polls and would be very grateful if you could answer them. I’ll publish the results on the blog :
Although I quite liked the idea initially, I have to say I’m in two minds over this – personal and professional; personally, I think it’s a good idea as there’s nothing more tedious than people willy-waving over their follower counts or thinking that having 1000s really matters; it also would discourage the MySpace-ish behaviour done by a minority, of following thousands of people just to crank up your own following.
Professionally though, Twitter followers is a quick way of working out who might be best to talk to about a campaign or a client; of course other more complex measurements are far better indicators of community participation and influence – such as the quality of Tweeting, how conversational and engaged they are, how many replies they receive, how often they are retweeted etc. But follower numbers are a good and quick way of filtering out the least engaged.
Maybe if Twitter dropped the raw followed & follower count and replaced it with an engagedness factor that took the above into account, then that could go some way to providing more meaningful figures. But with that it mind, any statistical system can be gamed, and the less worthwhile community members will always find unscrupulous ways of jacking their own ‘score’ up.
Lauren Fisher
Chris, I think I’m leaning towards the idea that follower numbers should be hidden, but like you I’m still in two minds about it. Your point about including an indication of engagement is an interesting one. Maybe something like incorporating the Twitter grade number? Although I’m sure I’ve seen a site that assesses you based on the number of replies you send.
I just think that showing the number of followers for accounts can’t help but influence our judgement, when really you should be able to assess for yourself whether they’re the right person for you to follow. It would hopefully go some way to stopping people gaming the system.
http://www.gadgetrepublic.com Marie
The amount of followers and people you’re following are certainly not the be all and end all but I like the transparency it provides.
Twitter has a community feel and I think this would be lost if I couldn’t click through to see who was following who because even though I don’t do this often it was a good gauge of everyone’s networks in the early days. Also it helps me identify a spammy Twitterer or someone who follows a lot of people just to try gain more followers but not add value.
http://www.simplyzesty.com Niall Harbison
I agree. It is a pain in the ass that people try to game the system but you can figure out if somebody is real or not just but having a 10 second glance at their profile and who they follow, are followed by!
http://www.timhoang.wordpress.com Tim Hoang
Interesting. I’m the same as you. I tell everyone that I only follow people on Twitter that I’m interested in when in actual fact there’s a whole range of criteria I use when choosing whether to follow someone or not which includes something as simple as what mood I’m in. Certainly numbers do play a role in it. However, increasingly its more to do with checking whether they are spammy or not.
I voted against Twitter hiding follower numbers, because it is useful for me work-wise to know who has high popularity (whether this equates to influence or not is questionable, though there’s obviously some overlap).
I don’t think I would hide my followers, more to do with the fact that I couldn’t be bothered rather than anything else tbh.
http://www.pure360.com @dunkndisorderly
Very interesting thought Loz. I am exactly the same as you. I take the principal that if someone is following a lot of people and have no followers then it comes across as them not being worth following as they are clearly not engaging. But then it leads me to think is that really the case. I am making a pretty snap decision just based on followers and it couple be the fact they are new to Twitter and using some auto follow. I actually use Topify though which does give me some extra info when I get a new follower e.g seeing engagement levels on replies etc. Also most recent tweets so a quick scan can tell if they are bots or spammers.
I think the private thing though does bring up an interesting argument. My criteria for following back would be different I would have to investigate a bit further.
I think other Important criteria for me on that note is: location (tend to stick mostly to UK as I am not on Twitter a lot in the evening. Bio if they have an interesting Bio or blurb relevant to me or my industry or just fun. Recent tweets as well will tend to flick through.
Thought provoking post Loz nice one
http://www.lookandtaste.com Sean Fee
I totally agree that the first thing I look at when someone follows me is their following/follower ratio. If they follow more people than they’re being followed by I automatically think they’re spammers (which is unduly harsh but the truth). At the beginning twitter didn’t have the follower/following numbers in the e-mails and I made more of an effort to discover more about them unless they had xxx in their twitter handle!
I think the key is if you follow someone and you’re really interested in what they’re tweeting you need to join the conversation, this will get you noticed and will potentially lead to a follow back. More recently I’ve noticed a lot of people who are following me, who I’m not following because they’ve responded to one of my tweets. I then check them out and 90% of the time follow them back.
http://xerode.net/ xerode
I like Chris’ idea of a Twitter score but I think the biggest following/follower feature that’s missing is a comparison between two users so you can see how much of an intersection there is between who they follow/who follow them. Even if it was just a bit of text like “6 mutual followers”, it’d really help the community aspect of Twitter, something I feel was ruined slightly when they changed the @reply rules, as I used to follow those who my friends @replied to a lot.
Padraig McKeon
Everyone has their own take on this. I’m generally for not hiding numbers but then it isn’t the first thing that I look for – I actually look at activity which is to Sean’s point and then I look to see who somebody is following as an indicator (on the basis that we choose who we follow and that tells the world something about us as against somebody else’s choice to follow us) I follow to get a sense of what the conversation is in certain areas that I’m interested in and the possibility of better understanding what is behind the conversation. I tend to follow ‘people’ as against organisations on the basis that what the organisations are saying is generally published more formally and I’ll pick that up through other channels. From individuals though I might pick up something that adds to what is said more formally elsewhere. To that end, I follow across many genres – PR people and the media because it is my trade, politicans and political commentators because I’m interested and it is the subject of news, people in the tech sector because it is the future, people in entertainment so that I can have a little insight for the coffee break and bedtime story conversation (when you’re Dad to a 7yr old girl, the thoughts of Miley Cyrus are really important to know!) and people in sport because that is my great obsession in life.
In all that, after activity, the numbers are less important to me than the opportunity to see who those that I might wish to follow are themselves following but as a general trend towards maintaining a greater element of transparency, I’d be for keeping them
http://www.marc-ee.com Marc Rust
Followers build credibility. This is very important in word of mouth type of marketing. In addition to this, we live in a world of spammers–spammers have very few followers if any, so it’s a good way to weed them out.
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