Thank God The Bloggers Are Coming Back From Twitter

Have you noticed the bloggers drifting back from Twitter to their blogs? I started noticing some of the bigger guys getting back in to their blogs in a big way about four or five months ago and I have to say I am delighted. For the last couple of years everybody has had their head turned by Twitter and established bloggers were neglecting their blogs to deliver short bursts of information and avail of the awesome networking opportunites that Twitter offers. Their posts were getting less frequent. The time they were spending on them diminishing. It was as if their thoughts were elsewhere. They were. Twitter.

Twitter The Mistress

Twitter became like a mistress to bloggers around the world. A break from the ordinary after the years of close fidelity of marriage to nothing but their blog. Bloggers all over the world were more than happy to neglect their rock and jump into bed with the hot new kid on the block. The younger model. I think this post by Arrington is the one that sums it up the best and he had the foresight to write this at the height of the furore about twitter.

I always thought it was incredibly foolish for people to spend so much of their time on somebody else’s servers creating content that they have no control of in the future. I know many people argue that you need to be where the conversation is but I am a firm believer in the notion that people should treat their blog as the center of their universe. Always.

Blog Content Still King

The really smart guys like Mashable and Techcrunch just kept on churning out great posts during all the fuss about Twitter (many of them actually about Twitter) and as a result they have grown their blogs massively while others have had their heads turned. The best example I can show to illustrate why blogging will always be more powerful is that I can find awesome articles like this over 3 years later but I struggle to find an insightful tweet from somebody from more than 3 weeks ago. Twitter will probably solve this indexing issue in the long run but all this supposedly great content we have been creating on twitter is just getting swallowed up some great big black hole.

What surprises me the most is that Twitter still gets called a microblogging service?? I mean it is a great communication tool and a great way of finding content but it certainly doesn’t have many people writing great insightful content like you would find on a blog.

Thank God They Are Back

I am not basing my findings on any scientific results or insightful statistics (apart from twitter stats declining) but I just know in my heart that I am seeing more posts, videos and quality photos and they are all getting back to the standard they used to be at. It was almost as if blogging became an afterthought as soon as Twitter came along. I am personally delighted because it means all the guys that I loved reading in the past and whose posts I used to bookmark and take inspiration from are now back and doing what they do best…creating meaningful content that lasts forever. This doesn’t mean that people are giving up twitter, they are still using it but just doing so in moderation. The passionate affair is over and now people are just letting their eyes drift the odd time while concentrating on the main prize, the blog.