A company blog is a great way to engage with your customers and give your brand a personality. Your blog is your channel to your consumers and we don’t want to suggest that there should be rules on how you communicate. It’s your voice after all and you know your customers best! If you feel you need a bit of direction though, we’ve put together our top 5 tips on what we think are the basics to running a good company blog.

1. Blog often, but only when you’ve got something to say. It’s important that you’re keeping your blog regularly updated (ideally at least twice a week) but that you aren’t just talking for the sake of it. Consider your users. If they’re constantly arriving at content that isn’t adding value to their experience, they may stop coming back.

2. Try and keep posts fairly short. People come to blogs for short bursts of information that’s useful to them. If you want to write about something more indepth, consider producing this through a different method, for example a downloadable guide.

3. Use pictures and video. These help to keep the readers’ attention and makes the post seem more appealing to the eye.

4. Promote your blog. Link to your blog from your own website, company email signatures and external social network profiles. Make your blog as easy to find as possible.

5. Don’t just blog about yourself. While your blog is the ideal place to keep readers updated with latest news from your business, they may not want to read for long if you only ever talk about yourself. Consider what else people reading your blog might want to know about, such as comment on a local event/news story.

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