Comments on: New Social Media Trend – The Apology YouTube Video

By: Francesco Tius

Francesco Tius — Tue, 03 Jan 2012 14:00:00 +0000

I actually disagree with the fact that videos on YouTube last forever. They can be removed, making all the embedded ones no longer available. The question is if it’s good or not to remove them when the crisis evaporates.

By: Social media is (slowly)media making it’s way into the boardroom

Social media is (slowly)media making it’s way into the boardroom — Wed, 08 Jun 2011 16:59:36 +0000

[...] The potential for social media adoption among the c-suite depends largely on the motivations for this. A survey in Australia among CEOs found that an overwhelming 49% were concerned about the use of social media for their organisation due to how it could negatively impact their reputation. This concern is understandable, but it shows that the use of social media in a company still has a way to go and that the fear that marketing departments are used to is also finding its way into the boardroom. This presents perhaps the biggest stumbling block for social media in the upper levels of an organisation. Without understanding how this can actually be turned into a positive opportunity, the temptation will remain to block social media altogether. Until of course, it’s too late and you find yourself having to bring out the CEO to appear in an apology video. [...]

By: Using You Tube as a Marketing and PR Tool « A Beginners Guide To Social Media

Tue, 19 Apr 2011 12:14:06 +0000

[...] proactive opportunity to reinforce a positive perception of your brand. You can also utilise it for reactive reputation management as an additional response to any negative [...]

By: Utilizing Audio and Video for PR « Girl Talk

Utilizing Audio and Video for PR « Girl Talk — Mon, 25 Oct 2010 23:51:30 +0000

[...] a crisis it important to act quickly and address concerns target audiences may have. During Toyotas recent crisis, commercial director Jon Williams released a video to YouTube explaining how sorry about all the [...]

By: Crisis Management For Dummies…Ask YouTube « Mgmt 243: Social Media for Managers

Sun, 04 Apr 2010 18:08:28 +0000

[...] an interesting article on the usage of youtube in social media. The article is titled “New Social Media Trend â€“ The Apology YouTube Video“. It is about the usage of YouTube as a crisis management tool. By this I mean [...]

By: SQT Blog » Quality counts

SQT Blog » Quality counts — Mon, 08 Feb 2010 17:05:59 +0000

[...] is being used to get Toyota’s message out in this crisis. Simple Zesty have included examples here of other companies (Eurostar and Dominos Pizza) using YouTube in dealing with Quality problems. [...]