Comments on: Your Social Media Success Will Be Defined By What You Ignore

By: Niall Harbison

Niall Harbison — Mon, 29 Mar 2010 12:25:41 +0000

You summed it up perfectly there Andrew! We are all too cool for school!

By: Niall Harbison

Niall Harbison — Mon, 29 Mar 2010 12:24:52 +0000

yeah less is certainly more Brendan!

By: Niall Harbison

Niall Harbison — Mon, 29 Mar 2010 12:24:00 +0000

We all have to do better John! There is just so much distraction!

By: Andrew C Abraham

Andrew C Abraham — Wed, 24 Mar 2010 05:37:11 +0000

Niall,
A simple post that packs a punch!
Often when these new web 2.0 technologies emerge and everyone else you know is on them, you almost feel uncool if you’re not. Like the kid at school wearing last year’s sneakers.

What this mentality does is encourage us to deviate from our focus which is effectively marketing our brands and products as we had been doing already.

Cheers.

By: Jeremy Woolf, Text 100

Jeremy Woolf, Text 100 — Wed, 24 Mar 2010 04:46:23 +0000

Agree completely. I’d even suggest taking the argument one step further – your communications success will be defined by what you ignore. Social media channels – though increasingly critical – are not strategies in their own right. They form part of a wider communications strategy that needs to consider a range of different tactics to achieve its objectives. Remember, shiny objects don’t convince people, people convince people…

By: Blue Craze

Blue Craze — Tue, 23 Mar 2010 22:51:45 +0000

I’d phase it as, if a new equivalent service comes out, don’t rush to work it, if you already have a good market. There’s so much audience that you can easily be the Twitter King and yet there is a Twitter-B King.

By: Brendan Cole

Brendan Cole — Tue, 23 Mar 2010 15:02:21 +0000

Good blog – it’s very easy to get over-active online but there is a motormouthy vibe to it. Can’t beat quality contributions from people with a great perspective. NB stats that tell you how long people stay with your content.

By: John McLachlan

John McLachlan — Tue, 23 Mar 2010 13:38:41 +0000

Niall, I think your advice is very wise with this post. It’s astounding how each new little thing we “try” eats into our time, bit by bit by bit until our days are spent splattered everywhere.

Saying no is difficult. I have to do better at it.