Just What Is Social Media And Does It Provide Good ROI?

When talking to a lot of people in the business world recently I have been asked the question above on numerous occasions and although I get my point over pretty well I can see a certain amount of scepticism in people’s eyes….I mean how can a Facebook page and a Twitter account improve your sales? Isn’t it just for the big brands that can afford to have a big marketing budget? If I own a small company I will never see the ROI (return on investment) and the time it will take me to monitor and learn social media is in no way worth it, right? WRONG!
People are slowly starting to understand the value in social media and to those who think it is just a passing fad or something that is a nice add on to their traditional marketing I will send them to this video because I have never seen a better explanation of just how effective and far reaching social media is in business today.

Like all good content I find these days this came through Twitter via John Mcawilliams and his original link from Reelgood