http://www.simplyzesty.com/social-media/social-media-ads-work/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-ads-work Building your brand through social media Fri, 10 Feb 2012 18:39:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.simplyzesty.com/social-media/social-media-ads-work/#comment-581 Christian Fri, 14 Aug 2009 12:57:46 +0000 http://www.simplyzesty.com/?p=1105#comment-581 I think the Telegraph has taken the wrong angle on these stats entirely. The first important point to note is that as Social Ads are generally bought on a CPC basis, the CTR isn't the most important thing to consider. However, if we are to consider their stats, I'd say it very much depends on the ad in question (brand, product etc.) but all in all, 4% CTR is pretty good. Consider that industry standard for regular online ads runs between 0.1% and 0.3% depending on the ad (rich media, video etc.). I think the Telegraph has taken the wrong angle on these stats entirely. The first important point to note is that as Social Ads are generally bought on a CPC basis, the CTR isn’t the most important thing to consider. However, if we are to consider their stats, I’d say it very much depends on the ad in question (brand, product etc.) but all in all, 4% CTR is pretty good. Consider that industry standard for regular online ads runs between 0.1% and 0.3% depending on the ad (rich media, video etc.).

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