SMO is not a word

The latest buzzword on the social media circuit ‘SMO’ – social media optimisation, should die a speedy death before it makes it into the mainstream marketing circles. I’m constantly hearing people dropping this into conversations or talks “make sure your content is optimised for social media!” “social media optimisation is key to our service offering ! (until we’re onto the nex buzz word).” Let’s be clear on something. Social media optimisation is not a term, it is a backwards understanding of how social media works.

SMO is clearly an extension of SEO. But look at the terms. SEO – search engine optimisation. The content is optimised for the thing you want to find it, in this case a search engine spider. There is no such thing as content that is optimised for social media. This is, essentially, content that is optimised for people. Social media is a channel and while you can hope to encourage distribution of your content through these various channels,  that’s only done through creating great content that engages your community. Then they’ll want to spread the word for you no matter how ‘optimised’ your content is. Stop focusing on the channels and start focusing on the people behind them.Don’t make content that’s ‘diggable’, make content that’s readable and sparks a conversation among your readers. And stop saying social media optimisation

Who Are We?

We are a Social Media Agency located in Dublin, Ireland .