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	<title>Comments on: A Small Business Using Social Media Brilliantly With No Budget</title>
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	<description>Building your brand through social media</description>
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		<title>By: Does the retweet button on Twitter actually send you any traffic? &#8211; by Simply Zesty</title>
		<link>http://www.simplyzesty.com/social-media/small-business-social-media-brilliantly-budget/#comment-6436</link>
		<dc:creator>Does the retweet button on Twitter actually send you any traffic? &#8211; by Simply Zesty</dc:creator>
		<pubDate>Fri, 26 Mar 2010 15:28:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=6711#comment-6436</guid>
		<description>[...] during the last months we have had some posts that are a lot bigger than others like this one about small businesses (90 Tweets) and this one about social media blogs (105 tweets) that have clearly resonated more than [...]</description>
		<content:encoded><![CDATA[<p>[...] during the last months we have had some posts that are a lot bigger than others like this one about small businesses (90 Tweets) and this one about social media blogs (105 tweets) that have clearly resonated more than [...]</p>
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		<title>By: 7 Simple Ways to increase intraction on Facebook Fan pages &#8211; by Simply Zesty</title>
		<link>http://www.simplyzesty.com/social-media/small-business-social-media-brilliantly-budget/#comment-6373</link>
		<dc:creator>7 Simple Ways to increase intraction on Facebook Fan pages &#8211; by Simply Zesty</dc:creator>
		<pubDate>Thu, 25 Mar 2010 14:15:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=6711#comment-6373</guid>
		<description>[...] make it feel as if your page has a person behind it and not a company. A great example of this is La Cucina (although note that it is a profile not a page but same principles). You need to try and talk to [...]</description>
		<content:encoded><![CDATA[<p>[...] make it feel as if your page has a person behind it and not a company. A great example of this is La Cucina (although note that it is a profile not a page but same principles). You need to try and talk to [...]</p>
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		<title>By: Maura</title>
		<link>http://www.simplyzesty.com/social-media/small-business-social-media-brilliantly-budget/#comment-5767</link>
		<dc:creator>Maura</dc:creator>
		<pubDate>Wed, 24 Feb 2010 17:53:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=6711#comment-5767</guid>
		<description>LaCucina Limerick should have a business Fan page, not a personal page :) I&#039;d fan! I really like the story behind it - Nice feat, Zesty !</description>
		<content:encoded><![CDATA[<p>LaCucina Limerick should have a business Fan page, not a personal page <img src='http://www.simplyzesty.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  I&#8217;d fan! I really like the story behind it &#8211; Nice feat, Zesty !</p>
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		<title>By: Does Twitter make cold hard cash for your business?</title>
		<link>http://www.simplyzesty.com/social-media/small-business-social-media-brilliantly-budget/#comment-4741</link>
		<dc:creator>Does Twitter make cold hard cash for your business?</dc:creator>
		<pubDate>Mon, 18 Jan 2010 16:56:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=6711#comment-4741</guid>
		<description>[...] worth all the effort and will I get business out of it? Just last week we conducted an extensive interview with Loraine from La Cucina a business that is using social media effectively to bring real customers through the door and she [...]</description>
		<content:encoded><![CDATA[<p>[...] worth all the effort and will I get business out of it? Just last week we conducted an extensive interview with Loraine from La Cucina a business that is using social media effectively to bring real customers through the door and she [...]</p>
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		<title>By: italian sausage and bean stew&#8230; &#171; italian foodies</title>
		<link>http://www.simplyzesty.com/social-media/small-business-social-media-brilliantly-budget/#comment-4723</link>
		<dc:creator>italian sausage and bean stew&#8230; &#171; italian foodies</dc:creator>
		<pubDate>Sun, 17 Jan 2010 17:06:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=6711#comment-4723</guid>
		<description>[...] was an interesting article done on us and how we use social media to promote our business, have a read here if you&#8217;re interested. Possibly related posts: (automatically generated)orecchiette with [...]</description>
		<content:encoded><![CDATA[<p>[...] was an interesting article done on us and how we use social media to promote our business, have a read here if you&#8217;re interested. Possibly related posts: (automatically generated)orecchiette with [...]</p>
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		<title>By: italian foodie</title>
		<link>http://www.simplyzesty.com/social-media/small-business-social-media-brilliantly-budget/#comment-4652</link>
		<dc:creator>italian foodie</dc:creator>
		<pubDate>Thu, 14 Jan 2010 16:03:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=6711#comment-4652</guid>
		<description>Tommy did you mention La Cucina and Eddie Rockets in the same sentance....</description>
		<content:encoded><![CDATA[<p>Tommy did you mention La Cucina and Eddie Rockets in the same sentance&#8230;.</p>
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		<title>By: italian foodie</title>
		<link>http://www.simplyzesty.com/social-media/small-business-social-media-brilliantly-budget/#comment-4651</link>
		<dc:creator>italian foodie</dc:creator>
		<pubDate>Thu, 14 Jan 2010 16:03:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=6711#comment-4651</guid>
		<description>John my till hasn&#039;t been the same since you left;)</description>
		<content:encoded><![CDATA[<p>John my till hasn&#8217;t been the same since you left;)</p>
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		<title>By: italian foodie</title>
		<link>http://www.simplyzesty.com/social-media/small-business-social-media-brilliantly-budget/#comment-4650</link>
		<dc:creator>italian foodie</dc:creator>
		<pubDate>Thu, 14 Jan 2010 16:02:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=6711#comment-4650</guid>
		<description>Great to hear Mark:)</description>
		<content:encoded><![CDATA[<p>Great to hear Mark:)</p>
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		<title>By: Janice Gaines</title>
		<link>http://www.simplyzesty.com/social-media/small-business-social-media-brilliantly-budget/#comment-4647</link>
		<dc:creator>Janice Gaines</dc:creator>
		<pubDate>Thu, 14 Jan 2010 14:23:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=6711#comment-4647</guid>
		<description>Be sure to have rock-solid policies in place when integrating social networking to your enterprise and business operations.  

I had to read parts of a book, &quot;I.T. WARS&quot;, as part of my employee orientation at a new job. The book talks about a whole new culture as being necessary â€“ an eCulture â€“ for a true understanding of appropriate use and security, being that most mistakes involving content, and identity/data breaches, are due to simple human errors and ignorance.  It has great chapters on acceptable use, as well as security, risk, content management, project management, and so on. Just Google â€œIT WARSâ€ â€“ check out a couple links down and read the Business Forum interview with the author David Scott. (Full title is â€œI.T. WARS: Managing the Business-Technology Weave in the New Millenniumâ€).

Here at work, we had terrible problems with people forwarding inappropriate e-mails (mostly jokes in poor taste, and political stuff).  We ran the risk of offending clients, to say the least.  We were also vulnerable to viruses.  We have a &quot;blended environment&quot; here - mostly due to personal laptops that access our work network from homes (our IT department provides service to these personal laptops too).

Controlling surfing and ensuring that inappropriate content isn&#039;t circulated is extremely important.  We are now in the process of making sure our sister agencies and subcontractors are adhering to a secure Acceptable Use policy.</description>
		<content:encoded><![CDATA[<p>Be sure to have rock-solid policies in place when integrating social networking to your enterprise and business operations.  </p>
<p>I had to read parts of a book, &#8220;I.T. WARS&#8221;, as part of my employee orientation at a new job. The book talks about a whole new culture as being necessary â€“ an eCulture â€“ for a true understanding of appropriate use and security, being that most mistakes involving content, and identity/data breaches, are due to simple human errors and ignorance.  It has great chapters on acceptable use, as well as security, risk, content management, project management, and so on. Just Google â€œIT WARSâ€ â€“ check out a couple links down and read the Business Forum interview with the author David Scott. (Full title is â€œI.T. WARS: Managing the Business-Technology Weave in the New Millenniumâ€).</p>
<p>Here at work, we had terrible problems with people forwarding inappropriate e-mails (mostly jokes in poor taste, and political stuff).  We ran the risk of offending clients, to say the least.  We were also vulnerable to viruses.  We have a &#8220;blended environment&#8221; here &#8211; mostly due to personal laptops that access our work network from homes (our IT department provides service to these personal laptops too).</p>
<p>Controlling surfing and ensuring that inappropriate content isn&#8217;t circulated is extremely important.  We are now in the process of making sure our sister agencies and subcontractors are adhering to a secure Acceptable Use policy.</p>
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		<title>By: Tommy Collison</title>
		<link>http://www.simplyzesty.com/social-media/small-business-social-media-brilliantly-budget/#comment-4640</link>
		<dc:creator>Tommy Collison</dc:creator>
		<pubDate>Thu, 14 Jan 2010 10:37:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=6711#comment-4640</guid>
		<description>At this stage, I prefer La Cucina to Eddie Rockets. Nuff said. :)</description>
		<content:encoded><![CDATA[<p>At this stage, I prefer La Cucina to Eddie Rockets. Nuff said. <img src='http://www.simplyzesty.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Niall Harbison</title>
		<link>http://www.simplyzesty.com/social-media/small-business-social-media-brilliantly-budget/#comment-4638</link>
		<dc:creator>Niall Harbison</dc:creator>
		<pubDate>Thu, 14 Jan 2010 09:17:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=6711#comment-4638</guid>
		<description>Yeah the key is not just sending out promos or loads of &quot;me me me&quot; posts. You really need to engage with your fans and try and offer some value which although not always easy it does bring huge rewards as you can see above if and when you get it right!</description>
		<content:encoded><![CDATA[<p>Yeah the key is not just sending out promos or loads of &#8220;me me me&#8221; posts. You really need to engage with your fans and try and offer some value which although not always easy it does bring huge rewards as you can see above if and when you get it right!</p>
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		<title>By: Niall Harbison</title>
		<link>http://www.simplyzesty.com/social-media/small-business-social-media-brilliantly-budget/#comment-4637</link>
		<dc:creator>Niall Harbison</dc:creator>
		<pubDate>Thu, 14 Jan 2010 09:15:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=6711#comment-4637</guid>
		<description>Well I have heard about it through people like you and Tommy and others who have championed their cause and I now have a cafe from Limerick in my Facebook stream! They have built a set of advocates for their product in an incredible way who are now passing on the info to others all over the world. Incredible really</description>
		<content:encoded><![CDATA[<p>Well I have heard about it through people like you and Tommy and others who have championed their cause and I now have a cafe from Limerick in my Facebook stream! They have built a set of advocates for their product in an incredible way who are now passing on the info to others all over the world. Incredible really</p>
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		<title>By: Niall Harbison</title>
		<link>http://www.simplyzesty.com/social-media/small-business-social-media-brilliantly-budget/#comment-4636</link>
		<dc:creator>Niall Harbison</dc:creator>
		<pubDate>Thu, 14 Jan 2010 09:14:04 +0000</pubDate>
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		<description>As I keep saying to Lorraine I need to find some sort of excuse to get me down there and taste the food. Writing this article looking at the photos late at night when I was hungry was really no good to me at all!</description>
		<content:encoded><![CDATA[<p>As I keep saying to Lorraine I need to find some sort of excuse to get me down there and taste the food. Writing this article looking at the photos late at night when I was hungry was really no good to me at all!</p>
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		<title>By: Niall Harbison</title>
		<link>http://www.simplyzesty.com/social-media/small-business-social-media-brilliantly-budget/#comment-4635</link>
		<dc:creator>Niall Harbison</dc:creator>
		<pubDate>Thu, 14 Jan 2010 09:13:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=6711#comment-4635</guid>
		<description>No worries. The feedback I am getting from all small businesses is that defo Facebook seems to be a better tool for connecting and actually sending business through the door. Twitter not so much!</description>
		<content:encoded><![CDATA[<p>No worries. The feedback I am getting from all small businesses is that defo Facebook seems to be a better tool for connecting and actually sending business through the door. Twitter not so much!</p>
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		<title>By: Niall Harbison</title>
		<link>http://www.simplyzesty.com/social-media/small-business-social-media-brilliantly-budget/#comment-4634</link>
		<dc:creator>Niall Harbison</dc:creator>
		<pubDate>Thu, 14 Jan 2010 09:12:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=6711#comment-4634</guid>
		<description>Sounds like a good start John and just a shame that there wasn&#039;t more of them online as it sounds like you guys have been having a mare down there recently with the roads etc. The sooner more of these local authorities start to harness the power of tools like Twitter the better. The thing is if you see info coming from a good reliable source on Twitter in your area people pass it on and Retweet all over the place.</description>
		<content:encoded><![CDATA[<p>Sounds like a good start John and just a shame that there wasn&#8217;t more of them online as it sounds like you guys have been having a mare down there recently with the roads etc. The sooner more of these local authorities start to harness the power of tools like Twitter the better. The thing is if you see info coming from a good reliable source on Twitter in your area people pass it on and Retweet all over the place.</p>
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