What Is The ROI On Social Media – Video

Social Media, Video January 22, 2010 7 Comments @niallharbison

I first spotted this video over on Christian Huges blog a couple of months ago and have been meaning to share it for some time. You may recognize the theme as it is yet another from Erik Qualman the author of Socialnomics (who we interviewed here about social search) and producer of great videos. I get kind of sick of watching these videos myself purely because I see them so many times at conferences and in presentations but they are well worth a watch the first time as the information they contain brings home some good points. ROI (return on investment) is something that is crucial to the whole social media industry and a side of the business that if we are all honest about is still evolving so at the very least if these videos get some discussion going then it can only be a good thing. The one thing that bugs me about people being so focused on the ROI (which they should be of course) is that nobody asks about the ROI of the Irish Times or of advertising against soaps on TV, do they still provide good ROI? Not so sure. Anyway finish your week with a few minutes of easy viewing with some nice headline figures and some catchy music…

Tags

Erik Qualman
return on investment
ROI
Social Media
socialnomics
Video

Comments

http://experimentsinpassiveincome.com Moon Hussain

Niall, definitely an informative video, though it gets old fast. I liked the roc facts with Vaynerchuck’s marketing discoveries.

http://www.simplyzesty.com Niall Harbison

Yeah he goes on about that stuff all the time! I guess it makes a lot of sense. I’d love to run a couple of big ads (if I had the money) in a newspaper to see the results!

http://www.wakeupcloud.com/ Henri

Awesome vid! I have to be honest and say that I’m still a bit confused when it comes to twitter. I guess I’m too lazy to find new people to connect with. There are a lot of guides out there but most of them are the basic how to use twitter. I want something on how to grow a business with it!

(I finally got an ADSL line in Spain btw )

http://www.simplyzesty.com Niall Harbison

It can certainly help Henri but the one thing I would say is that it takes a massive amount of work to get anywhere. You have to figure out if the time spent on it is worthwhile or if there are easier ways to promote your business, I would say the latter

Pingback: Great video showing ROI on social media « Everything Public Relations
http://www.facebook.com/anadi.sah Anadi Sah

I think the video needs some edits when it says Social Media = 0$ Spends. My reason for the same is that it gives a wrong impression to clients/brands who have taken it literally. Instead it should be clearly put as “Social Media= 0$ Media spends”.
As you may know the VW, Dell and any other brands mentioned does not do it self. There definitely is a team whose efforts go into to get the cash register numbers changing progressively. After all “nothing” comes for free.
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