I first spotted this video over on Christian Huges blog a couple of months ago and have been meaning to share it for some time. You may recognize the theme as it is yet another from Erik Qualman the author of Socialnomics (who we interviewed here about social search) and producer of great videos. I get kind of sick of watching these videos myself purely because I see them so many times at conferences and in presentations but they are well worth a watch the first time as the information they contain brings home some good points. ROI (return on investment) is something that is crucial to the whole social media industry and a side of the business that if we are all honest about is still evolving so at the very least if these videos get some discussion going then it can only be a good thing. The one thing that bugs me about people being so focused on the ROI (which they should be of course) is that nobody asks about the ROI of the Irish Times or of advertising against soaps on TV, do they still provide good ROI? Not so sure. Anyway finish your week with a few minutes of easy viewing with some nice headline figures and some catchy music…
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Niall, definitely an informative video, though it gets old fast. I liked the roc facts with Vaynerchuck’s marketing discoveries.
Yeah he goes on about that stuff all the time! I guess it makes a lot of sense. I’d love to run a couple of big ads (if I had the money) in a newspaper to see the results!
Awesome vid! I have to be honest and say that I’m still a bit confused when it comes to twitter. I guess I’m too lazy to find new people to connect with. There are a lot of guides out there but most of them are the basic how to use twitter. I want something on how to grow a business with it!
(I finally got an ADSL line in Spain btw
)
It can certainly help Henri but the one thing I would say is that it takes a massive amount of work to get anywhere. You have to figure out if the time spent on it is worthwhile or if there are easier ways to promote your business, I would say the latter
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