(Pasta) Pizza Hut have recently launched an innovative campaign, offering a 21st century approach to the perfect night in.

They’ve teamed up with Blinkbox to offer customers discounted film vouchers with their order, for a selection of 8 films that can be streamed through their site. The campaign is a perfect example of intergrating offline with online, incentivising customers through a direct marketing route.

Pizza Hut are consistently innovating in the online space, most recently when they made their first ‘twintern’ hire. The company employed a 22 year old marketing graduate to run their Twitter account, tasked with engaging with fans, tweeting giveaways etc.. and attracting more followers.

Pizza Hut received a fair amount of backlash at the time, but I think the move displayed a fair amount of forward-thinking on their part. It was clearly important to them that someone internal within the company was running the account and they’re doing a pretty good job so far. Before the ‘twintern’ started the account was at just under 3,000 followers and that’s since grown to 16,000. Scroll through their tweets and it’s obvious they ‘get’ Twitter.

And if that wasn’t enough for you? You can also order your pizza through your iphone, (currently only available in the U.S.) with their app that lets you select your favourite toppings and order on the go. It even has built-in shaking functionality.

Pizza Hut are clearly making advances in social media – does anyone else have examples of fast-food chains doing great things online?

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