New tool helps you find your most popular tweets

Twitter itself may not have an awful lot to offer in the way of analytics, but that doesn’t stop new apps and sites coming up with innovative ways to help you measure the success of your Twitter account.

Enter TwitSprout. Despite the pretty awful name, the service offered is actually going to be very useful, particularly for brands who want to monitor their Twitter success over time. My Top Tweet by TwitSprout allows you to enter a username to find the top tweets associated with that account, by the number of retweets. Obviously that’s only one metric by which to measure success, as number of clicks is also important, but this is a valuable way of seeing which tweets worked the best for you:

The useful thing about this site is that you’re also not restricted to just finding your own top tweets. When you’ve signed in through Twitter you can search for any username (hint – handy if you want to keep an eye on your competitors).

This isn’t the only Twitter analytics tool offered by TwitSprout, as they’ve recently released their full analytics package (separate to My Top Tweets) for both Twitter and Facebook Pages. For brands you can choose to pay for access, giving you more features including competitor analysis, but individual users can get limited analytics for three accounts for free. Snapshots include an hour by hour breakdown of when you gain your most followers, showing you when your Twitter community is at its most active:

Check it out – you can sign up for a free trial without having to enter any credit card details.