LinkedIn Vs Facebook: Who’s The Best At B2B [Infographic]
We’ve said it on the blog many times before, but if you’re looking for a place to do B2B, LinkedIn is the place to go. Not only can you create new connections, but in comparison to other social media sites, its four times better for B2B leads and almost three times more effective for generating new business leads.
However, that doesn’t mean that you should focus solely on just the one site. It’s important to broaden your range as you can practically generate leads from anywhere and have at least two or three different sites to help you reach as large an audience as possible.
Each site has its own benefits, but one useful piece of information to take away from this is that 41 per cent of B2B companies that use Facebook for marketing has acquired a customer through this channel. While not as high as LinkedIn, it should be enough to make B2B marketers realise that there are benefits to having a presence on Facebook and other sites too.