Linkedin CardMunch App Reaches 2 Million Scans Since Relaunch

It’s only been two months since LinkedIn relaunched its card scanning app CardMunch, but already it’s been a success as it’s scanned over 2 million different cards or more accurately one million since August 2011. While some may have seen it as a somewhat redundant feature since business cards are becoming a thing of the past, LinkedIn were quite clever in combining the two  worlds and making them work in harmony. With the consensus that business cards will sooner or later become redundant, the company are bridging the gap between the two to make the transition from card to LinkedIn account seamless. It also helps that this transition is beneficial for themselves as well as it reinforces their position as the site for professionals.

To highlight this achievement, the site has produced a short infographic detailing how it got there and including some (selective) stats to look at. For example, out of the entire Fortune 500 group, only two companies don’t use the service. Also, when CardMunch was acquired back in January 2011, it had taken a while for the concept to become established, not really gaining any legs until September/October 2011. Unfortunately, they don’t include figures with their graph so its difficult to say how many more scans they got per month but after the relaunch (which resulted in a considerable increase in use) the app seems to be used by more and more professionals to connect.