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	<title>Comments on: Why You Shouldn&#8217;t Build An iPhone App</title>
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	<description>Building your brand through social media</description>
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		<title>By: Jon Russard</title>
		<link>http://www.simplyzesty.com/social-media/iphone-apps-give-bang/#comment-29629</link>
		<dc:creator>Jon Russard</dc:creator>
		<pubDate>Sun, 21 Aug 2011 20:55:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=516#comment-29629</guid>
		<description>An excellent source of branded apps is from Nov8rix (www.nov8rix.com). Customize  your app for the iPhone or Android market. TUAW reviewed: 

 http://www.tuaw.com/2011/06/13/click-and-drag-iphone-app-creation/ 
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		<content:encoded><![CDATA[<p>An excellent source of branded apps is from Nov8rix (www.nov8rix.com). Customize  your app for the iPhone or Android market. TUAW reviewed: </p>
<p> <a href="http://www.tuaw.com/2011/06/13/click-and-drag-iphone-app-creation/" rel="nofollow">http://www.tuaw.com/2011/06/13/click-and-drag-iphone-app-creation/</a></p>
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		<title>By: Why I think you should ignore the iPad for building apps &#8211; by Simply Zesty</title>
		<link>http://www.simplyzesty.com/social-media/iphone-apps-give-bang/#comment-6390</link>
		<dc:creator>Why I think you should ignore the iPad for building apps &#8211; by Simply Zesty</dc:creator>
		<pubDate>Thu, 25 Mar 2010 16:04:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=516#comment-6390</guid>
		<description>[...] are over 140,000 apps in the app store and that number grows at an alarming pace. I have spoken in the past about just how hard it is to market and iPhone app and making enough noise to stand out from the other 139,999 amazing apps is very tough. That [...]</description>
		<content:encoded><![CDATA[<p>[...] are over 140,000 apps in the app store and that number grows at an alarming pace. I have spoken in the past about just how hard it is to market and iPhone app and making enough noise to stand out from the other 139,999 amazing apps is very tough. That [...]</p>
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	<item>
		<title>By: In social media think about what you don&#8217;t do rather than what you do</title>
		<link>http://www.simplyzesty.com/social-media/iphone-apps-give-bang/#comment-6289</link>
		<dc:creator>In social media think about what you don&#8217;t do rather than what you do</dc:creator>
		<pubDate>Tue, 23 Mar 2010 14:18:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=516#comment-6289</guid>
		<description>[...] of social media often get swallowed up in the hype that is Google buzz or Chatroulette or new iPhone apps. Every week some new services or feature within a service is getting hyped and praised to an extent [...]</description>
		<content:encoded><![CDATA[<p>[...] of social media often get swallowed up in the hype that is Google buzz or Chatroulette or new iPhone apps. Every week some new services or feature within a service is getting hyped and praised to an extent [...]</p>
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		<title>By: College News and Articles &#187; Why your law firm should forget about building an iPhone App &#8230;</title>
		<link>http://www.simplyzesty.com/social-media/iphone-apps-give-bang/#comment-6037</link>
		<dc:creator>College News and Articles &#187; Why your law firm should forget about building an iPhone App &#8230;</dc:creator>
		<pubDate>Thu, 11 Mar 2010 16:56:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=516#comment-6037</guid>
		<description>[...] look so hip.I&#8217;m in agreement with online PR and social media professional, Niall Harbison. Forget about building an iPhone App.Couple reasons. First your law firm&#8217;s app will never get found or used widely. Follow [...]</description>
		<content:encoded><![CDATA[<p>[...] look so hip.I&#8217;m in agreement with online PR and social media professional, Niall Harbison. Forget about building an iPhone App.Couple reasons. First your law firm&#8217;s app will never get found or used widely. Follow [...]</p>
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		<title>By: Peter Fry</title>
		<link>http://www.simplyzesty.com/social-media/iphone-apps-give-bang/#comment-6022</link>
		<dc:creator>Peter Fry</dc:creator>
		<pubDate>Wed, 10 Mar 2010 19:23:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=516#comment-6022</guid>
		<description>The iPhone has less than 10% of the marketplace. Yes is will rise a lot but at the end of the day money is much better being spent on obtaining a keyword to standard rate text number and getting ones website adapted so it can be viewed on all mobile devices. People will be opening links on mobile phones and viewing mobile websites with offers in them in return texts</description>
		<content:encoded><![CDATA[<p>The iPhone has less than 10% of the marketplace. Yes is will rise a lot but at the end of the day money is much better being spent on obtaining a keyword to standard rate text number and getting ones website adapted so it can be viewed on all mobile devices. People will be opening links on mobile phones and viewing mobile websites with offers in them in return texts</p>
]]></content:encoded>
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		<title>By: Eileen</title>
		<link>http://www.simplyzesty.com/social-media/iphone-apps-give-bang/#comment-5514</link>
		<dc:creator>Eileen</dc:creator>
		<pubDate>Mon, 15 Feb 2010 00:53:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=516#comment-5514</guid>
		<description>For those app developers that don&#039;t know Objective-C and Cocoa Touch and don&#039;t want to outsource development, check out localbeacon (an iphone app builder) at www.bigforge.com. Great for those who want to build just one app or developers interested in white label.  Full integration of Twitter and Facebook.</description>
		<content:encoded><![CDATA[<p>For those app developers that don&#8217;t know Objective-C and Cocoa Touch and don&#8217;t want to outsource development, check out localbeacon (an iphone app builder) at <a href="http://www.bigforge.com" rel="nofollow">http://www.bigforge.com</a>. Great for those who want to build just one app or developers interested in white label.  Full integration of Twitter and Facebook.</p>
]]></content:encoded>
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	<item>
		<title>By: Why your law firm should forget about building an iPhone App &#124; Attorneys Blog</title>
		<link>http://www.simplyzesty.com/social-media/iphone-apps-give-bang/#comment-5382</link>
		<dc:creator>Why your law firm should forget about building an iPhone App &#124; Attorneys Blog</dc:creator>
		<pubDate>Tue, 09 Feb 2010 21:55:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=516#comment-5382</guid>
		<description>[...] I&#8217;m in agreement with online PR and social media professional, Niall Harbison. Forget about building an iPhone App. [...]</description>
		<content:encoded><![CDATA[<p>[...] I&#8217;m in agreement with online PR and social media professional, Niall Harbison. Forget about building an iPhone App. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Why your law firm should forget about building an iPhone App &#124; Attorney Legal Blog</title>
		<link>http://www.simplyzesty.com/social-media/iphone-apps-give-bang/#comment-5376</link>
		<dc:creator>Why your law firm should forget about building an iPhone App &#124; Attorney Legal Blog</dc:creator>
		<pubDate>Tue, 09 Feb 2010 18:15:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=516#comment-5376</guid>
		<description>[...] I&#8217;m in agreement with online PR and social media professional, Niall Harbison. Forget about building an iPhone App. [...]</description>
		<content:encoded><![CDATA[<p>[...] I&#8217;m in agreement with online PR and social media professional, Niall Harbison. Forget about building an iPhone App. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Why You Should Have an iPhone App for Your Business &#124; BeAloud Digital Media News</title>
		<link>http://www.simplyzesty.com/social-media/iphone-apps-give-bang/#comment-4987</link>
		<dc:creator>Why You Should Have an iPhone App for Your Business &#124; BeAloud Digital Media News</dc:creator>
		<pubDate>Thu, 28 Jan 2010 09:49:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=516#comment-4987</guid>
		<description>[...] Why You Shouldnâ€™t Build An iPhone App [...]</description>
		<content:encoded><![CDATA[<p>[...] Why You Shouldnâ€™t Build An iPhone App [...]</p>
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		<title>By: Twitted by iPhoneWonder</title>
		<link>http://www.simplyzesty.com/social-media/iphone-apps-give-bang/#comment-173</link>
		<dc:creator>Twitted by iPhoneWonder</dc:creator>
		<pubDate>Thu, 23 Jul 2009 19:21:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=516#comment-173</guid>
		<description>[...] This post was Twitted by iPhoneWonder [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was Twitted by iPhoneWonder [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Why you should forget about building an iPhone App &#124; I AM OSX</title>
		<link>http://www.simplyzesty.com/social-media/iphone-apps-give-bang/#comment-170</link>
		<dc:creator>Why you should forget about building an iPhone App &#124; I AM OSX</dc:creator>
		<pubDate>Thu, 23 Jul 2009 10:22:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=516#comment-170</guid>
		<description>[...] More: Why you should forget about building an iPhone App [...]</description>
		<content:encoded><![CDATA[<p>[...] More: Why you should forget about building an iPhone App [...]</p>
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	<item>
		<title>By: Keith Davey</title>
		<link>http://www.simplyzesty.com/social-media/iphone-apps-give-bang/#comment-169</link>
		<dc:creator>Keith Davey</dc:creator>
		<pubDate>Thu, 23 Jul 2009 09:03:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.simplyzesty.com/?p=516#comment-169</guid>
		<description>While we sell IPhone development this is exactly what I was saying at the IT@Cork event.
It only makes sense to develop an app if you have something compelling to offer, the get rich quick approach requires pure luck.

The difference with Look And Taste is that it has real content backing it up.

You could be lucky and come up with the next fart app but its not likely. 

You can of course justify building an app to strengthen an offering you already have, like building an app for users of a website you already have, but its likely that you will give that away for free.

However, the example you give with Flight Control is funny, as it is evidence of the opposite point of view. I am sure most people would be happy with 700k sales of their app!</description>
		<content:encoded><![CDATA[<p>While we sell IPhone development this is exactly what I was saying at the IT@Cork event.<br />
It only makes sense to develop an app if you have something compelling to offer, the get rich quick approach requires pure luck.</p>
<p>The difference with Look And Taste is that it has real content backing it up.</p>
<p>You could be lucky and come up with the next fart app but its not likely. </p>
<p>You can of course justify building an app to strengthen an offering you already have, like building an app for users of a website you already have, but its likely that you will give that away for free.</p>
<p>However, the example you give with Flight Control is funny, as it is evidence of the opposite point of view. I am sure most people would be happy with 700k sales of their app!</p>
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