Don’t forget to have a little fun

The great thing about social media is that the only limits are your imagination. Sometimes it’s important to remember to have a little fun. Forget about ROI, forget about referral visits and do something that will make people remember you as the cool kids.

This is something that Belgian web design company Nascom executed perfectly last week. They’re the company who designed and built Kanye This – which allows you to drop a Kanye overlay over anyone’s site. The site was developed by web designer Paddy Donnelly , who works at Nascom.

The site is a great bit of fun and quick off the mark to be in with the Kanye parodies all over the internet last week. There wasn’t any agenda behind this. The link to Nascom on the site is unobtrusive and you can barely see it unless you look hard enough.

So why would a company ever want to do something like this? Kanye This received an impressive 50,000 visits in just two days – highly impressive by anyone’s standards, especially given that there was little to no marketing involved. (update : The Nascom site saw a 60% subsequent increase in traffic during this period)

It’s not all about the traffic though. By letting go and having a little fun you can create excellent brand associations and build a trusted and loyal online community. This may eventually turn into sales, but don’t let this cloud your judgement. Not everything has to be designed with that end goal in mind. Just do something fun, make a bit of a name for yourselves and you can always get back to the real work tomorrow