Using Email Signatures To Increase Traffic And Community

Email may not be very fashionable or sexy in the new world of social media and Google wave but it is effective and we all use it every single day and it is an integral part of our lives. Email can be used for direct marketing through your newsletter but we wanted to show you a handy little Firefox plugin that will help you grow your traffic to your blog as well as helping to build your social networking communities online on an ongoing basis.

You will have heard countless times that one way of growing your blog traffic is to have a link to your blog at the bottom of each post but this goes one better by pulling in your RSS feed to display only the latest post and thus giving people something new to click through each time they get an email (again the importance of having good titles will work here).

Here is my own signature which as you can see steers people to my various social profiles on the web and displays my latest post. When you think that some days I send up to 50 emails that is a lot of people seeing a post with a snappy title that they can click through to and our traffic to the blog has increased significantly since we have introduced these signatures.

Installing Your Own Signature

It won’t take you more than 5 minutes to install your own Wisestamp plugin (you will need to be using Firefox though) and you only need very limited technical knowledge. Customize the signature as you see fit by adding your own text and profiles and then it will add to your emails automatically. Here is a short video explaining how it works…

Who Are We?

Simply Zesty are a Social Media Agency located in Dublin, Ireland who offer a range of Social Media Services.