Case study: Integrating Pinterest with Facebook sees 32% increase in followers
While Pinterest certainly isn’t struggling itself to attract new users, it seems there is even greater potential in the site when it’s combined with Facebook. The home improvement company Lowes have been using Pinterest to pin product images, podcasts and featured boards with certain styles. However, since adding a Pinterest tab on their Facebook Page, which features the full functionality of Pinterest, they’ve seen an increase in followers of their boards by up to 32 per cent.
Importantly, Lowes have allowed full functionality of Pinterest within the Facebook tab, whereby users can follow individual boards and repin items without having to leave Facebook at all:
They have now reached over 3,000 followers on their entire Pinterest account, with individual boards seeing an increase in followers of up to 62 per cent, showing the huge potential of integrating the two. And it seems that Facebook are all too aware of this as they seem to be working with Pinterest; for example including them as a launch partner of new Timeline apps.