Case study: Integrating Pinterest with Facebook sees 32% increase in followers

Social Media March 12, 2012

While Pinterest certainly isn’t struggling itself to attract new users, it seems there is even greater potential in the site when it’s combined with Facebook. The home improvement company Lowes have been using Pinterest to pin product images, podcasts and featured boards with certain styles. However, since adding a Pinterest tab on their Facebook Page, which features the full functionality of Pinterest, they’ve seen an increase in followers of their boards by up to 32 per cent.

Importantly, Lowes have allowed full functionality of Pinterest within the Facebook tab, whereby users can follow individual boards and repin items without having to leave Facebook at all:

They have now reached over 3,000 followers on their entire Pinterest account, with individual boards seeing an increase in followers of up to 62 per cent, showing the huge potential of integrating the two. And it seems that Facebook are all too aware of this as they seem to be working with Pinterest; for example including them as a launch partner of new Timeline apps.

Tags

http://www.i95dev.com/ecommerce-magento Henry Louis

It is an interesting case study. I have been noticing that Pinterest is receiving a lot of attention these days & with results of these kind is only going to boost its usability among businesses.
ChiefAlchemist

Two quick thoughts:

1) One case study does not a trend make.

2) more followers? Or better followers? There’s a difference.
- http://www.elkmba.com/ Executive MBA
  
  Yes, you’re right here. There is difference between more followers and better followers. One thing to consider here is you’re only getting your facebook fans for Pinterest… not any new, so that might also limit your exposure.
- http://dev01.zesty-web03.virtual.tibus.net Lauren Fisher
  
  True, hopefully it will have a knock-on effect where you generate more exposure through Facebook, but at the moment it’s more about integrating the two than getting a load of new fans.
- ChiefAlchemist
  
  Yes, there should also be some consideration given to context. The reason people are on Facebook vs Pinterest vs etc. is going to be different. Are they social media’ing to be a target in the cross-hairs (of some old media marketer), or to be well, um…social? Perhaps clicking a brand’s Like from time to time is just something they do?
  
  From my perspective most brands over-estimate the value of a Like. They believe it’s about them when in fact it’s about the individual making a statement about themselves. Again, there’s a difference.
  
  Don’t get me wrong, I’m not Luddite. I’m simply in favor of reality crushing myth.
http://www.elkindia.com/dissertation.html Dissertation India

That’s really new and interesting as well. I wasn’t aware that you can merge Pinterest into your facebook page as separate tab.
http://twitter.com/stasix Stas Goferman

You can also show your Facebook posts in a Pinterest style pinboard in Facebook:
https://apps.facebook.com/pinvolve/SimplyZesty - here an example.
(Disclaimer: I’m one of the developers of the app).
Pingback: Marketing Pinterest | Pearltrees

Other Posts You May Like

Exclusive: Wimbledon To Launch Twitter’s “Magic Mirror”

Twitter Has A Major Security Problem So Why Is Nothing Happening?

Why The Reaction To Yahoo! Buying Tumblr Is Simply OTT

What a Million Views on YouTube Really Means: The Stats

Comments

Breaking News

Follow us on Twitter

Pinterest

Instagram

We share the best social media news and campaigns on a weekly basis