Why RSS Is One Number Worth Increasing
I have spoken in the past about how this blog is set up to capitalize off peaks in traffic and to capture readers who are just passers by and turn them in to long term fans of the blog who come back time and time again. You’ll see that you can sign up to become our fan on Facebook here, subscribe to us on Youtube, get our newsletter or follow us on Twitter but the most important metric and the one that we measure ourselves against is the RSS subscriber. See the thing with the other items that I have listed there is that when it comes to social media all those numbers can be pretty much gamed and when I say gamed I mean people can find false ways to inflate them and make themselves look bigger than they are. There are tons of people writing scripts to get 1000s of meaningless followers on Twitter, you can advertise for relatively little money on Facebook and pick up a couple of thousand fans or just go out and buy a mailing list but the RSS reader is a very different animal and perhaps one of the true barometers of a blog’s standing in a world obsessed with numbers. Sure you could publicly declare a false amount of subscribers and make your blog look bigger than it is but I would say that if you are sinking that low to change the perception of your blog you are in big trouble anyway.
How To Get More Subscribers?
See there is no shortcut sneaky way to getting new subscribers, no way of gaming the system. To get a new follower you have to write amazing content over and over again, day after day and hope that people think it is amazing enough to say “that is so good that I never want to miss another post ever again and want it delivered directly to me”. That is a pretty big commitment right there and every single RSS subscriber is like an individual patting you on the pack and saying great job, well done. There are no magic formulas out there. Go and Google “Get more RSS followers” and every article will tell you to write better content. To get more RSS followers you simply have to create great content and that is what in my opinion makes 1 single RSS follower equate to 100,000 of those meaningless followers that you pick up on Twitter. The numbers really don’t matter that much when it comes to social media but I can tell you that the only number I check personally every morning are the RSS subscribers because I know that the 461 of you guys that read this on a daily basis are what matter the most 
If you don’t subscribe already I would of course suggest you do here.
What Is RSS
For those readers not familiar with the concept of RSS here you go…
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