50 Social Media Case Studies Worth Bookmarking

As social media evolves as sector we are starting to see some great case studies emerge around the world and we wanted to pick 50 of the best and share them here for you to enjoy. We’ve focused in on the big social media areas of Linkedin, Facebook, Twitter, Youtube, mobile and Blogging so as you can drill down in to the area that suits you best. There is a good mixture here of case studies for both smaller businesses and large brands so sit back and start reading and learning from these 50 great social media case studies…

Twitter

Bit of a bonus here as Jeff Bulvas shares 5 innovative Twitter case studies
Reaching Millions With Twitter: The Whole Foods Story
How Intuit uses Twitter
Twitter Drives Traffic, Sales: A Case Study
Spend a day with Comcast’s Twitter man to see how it is done
Volkswagen in Brazil use Twitter to build huge buzz around car launch
A Twitter case study for those interested in the wine industry and driving people to shops
Paramount Pictures are profiled by Twitter themselves and you can click through lots of case studies from here
Kyle Lacy is somebody who knows Twitter inside out and he shares 25 great brands using it well
This video is actually produced by Twitter themselves and shows how certain television stations have used Twitter effectively…

Facebook

One of the biggest and most imaginative Facebook campaigns ever…Infinity
Wurst-Face-App for Facebook draws faces on food
Coca Cola uses Facebook face recognition technology in the real world
A really cute campaign featuring dogs with superb results
Facebook Advertising Case Study: Clorox Green Works
CASE STUDY: Great Facebook Marketing Strategy from Art.com
The Inside Scoop on How Intel Manages Its Facebook Page
Brands ‘Like’ Facebook Ads: 3 Case Studies
Facebook Marketing ROI: 3 Case Studies
The video features some of the things that work for Nike on Facebook and if they are sharing that information you should probably listen…

Blogging

ROI of Business Blogging is not a Myth. Reviewing Forrester’s “Calculating The ROI Of Blogging”
A case study of what IBM gets out of blogging
The ABC’s of Corporate Blogging, presented by Ivy Li & Tyler Reed
A case study showing how 6 brands are effectively using blogs
FT ComMetrics Global 500 blogs case study: Beck’s beer
3 Winning Examples of B2B Blogs Done Right
A Case Study of Micro-Blogging for Learning at Qualcomm
Niche Blogging Case Study – Ramping Up A New Blog From Scratch
Not so much a case study but a Wiki featuring the Fortune 500 companies with blogs including reviews
A look at some of the thinking behind the corporate blog of Daimler in Germany as seen by Edelman the team who instigated the blog

Youtube

Gillette a YouTube case Study
Domino’s loses 10% of its value in one week
This video does have a little bit of a sales focus at times but worth watching for the facts and figures
T-Mobile – Dance about how the video started to grow thanks to unruly media
Old Spice campaign case study
Social Media Case Study – Blendtec and YouTube
Social Media Case Study: LEGO CLICK
Viral Marketing: Weezer Gets it Right
Cloverfield may not have been a great movie but the campaign that was mostly seeded on Youtube was and this shows how it was done..

Mobile

Chevy Case Study: Using Mobile, Location and QR Codes to Inspire Brand Engagement
Short video that has some excellent research and stats about the entire industry
The Convenience Quotient Of Mobile Services: A Facebook Case Study (Paid)
Kraft’s Mobile Branding Recipe
This video was made by Google themselves but it happens to contain some great stats and explains where the mobile industry is headed…

Linkedin

How I Was Wrong About LinkedIn (with 2 Mini Case Studies)
20 LinkedIn Case Studies and Examples for Professionals
Using Linkedin for lead generation
Small Business “Success Studies” Using LinkedIn
This was a smart campaign on Linkedin which you can read more about here and used the API to get some great results.