Remember when people were desperately trying to get links on other blogs sidebars? Or trying to get as many fans as possible on Myspace? Or trying to get to 100 fans to claim their Facebook vanity URL? The race is just about to start again and the latest object of people's desire? Twitter lists. For those of you not familiar with Twitter lists they are a new feature that Twitter are releasing on to the site that allows users to create their own lists of people they like. So I can group "top techies" or "great chefs" and others can see these lists and choose to follow people on the lists. The big problem with all this...Twitter decided toshow just how many lists people are on public on all profiles. There is always some sort of race on in social media and the latest one that will inevitably kick off is the race to appear on as many lists as possible. People will soon forget all about the race to get the most followers and the people who spent hours of time manually adding followers or writing scripts will now move on to trying to get themselves on to as many lists as possible. Read More »
This afternoon I attended the press launch of the New Facebook HQ for their European and North African operations on Hanover Quay in Dublin with Tanaiste Mary Coughlan, director of online operations Colm Long and Facebook CFO David Ebersman. The company was announcing the creation of double the amount of jobs it had initally intended to bring here and Colm Long said the main reason for that was "the accelartion in growth from 100 million users at the start of the year to the 300 million who use the service today". Ebersman claimed that "Facebook was still a very small company with only 750 employees but that it was growing rapidly and broadening it's usser base". Jobs to be created at the Dublin HQ include Sales, HR, Finance and "some engineering". Read More »
We all know just how important it is for businesses to protect their identity online and one of the most effective ways of doing that is controlling what people find when they search for your company or even for you as a person. You may not always be able to control it 100% (as you can see from this search negative results will always appear in some format) but there are some good practices that you can put in place so as people get a good first impression when they search for you on Google. Here are our 5 tips for controlling your image online... Read More »
I read a couple of really top posts recently about SEO (here and here) and it got me to thinking about it's importance. The guys were talking about building something so remarkable that people would come and use it no matter what and that the cream would rise to the top. I love this idea and agree with it to a large extent but it just doesn't work like that. Not everybody has the ability to build truly outstanding products or services. Lets compare it to the real world. SEO is very much like traditional maketing. There are really nice innovative, subtile ways to market yourself and there are more annoying yet effective methods such as leaflet drops, telemarketing, TV advertising and various others. Read More »
There's a popular phrase that's been doing the rounds in internet and marketing circles that 'Content is King'. Content is not King. The phrase has been troubling me for some time because it's far too simplistic in its ideology. Suggesting that 'content is king' is suggesting that a website with good content will solve all your problems. What it overlooks is the need for good distribution - essentially communication - of the content you produce. There's no point in having good content if no-one's consuming it. It simplifies the fact that anyone producing good content actually has to work hard to make people find it and that the content alone is not going to bring people to your website. Other than with a bit of good SEO. You need to create a community on your website, Read More »
You wouldn't let your shop or business premises get into a state like the picture above would you? You wouldn't let the paint peel off the walls and not wash the floors or take out the rubbish for a couple of months. Appearance and perception is everything in the real world and it will affect how much you sell. People don't like shabby shops with empty shelves. Guess what? The same principles apply online. Consumers and potential business partners form an opinion within a couple of seconds when checking you out online. Keep reading to find out some of the biggest mistakes I see businesses making online...Read More »
Welcome to the third social media roundup, easing you into the weekend with all that's been happening in the world of social media this week.
Bloggertone - a brand new site aimed at business bloggers is launching today. The site offers a forum for business bloggers to share advice and tips as well as being an outlet for people in business to contribute content when they might not necessarily run their own blog. Read More »