Maybe I've noticed this recently because I've just started using an iphone, but the amount of content that surrounds us and how much we're able to consume, is staggering. Apparently I don't get bored in queues anymore, because I can check my email or read the news. We are now active across so many channels and subject to so many different forms of content that I'm starting to wonder if there's a limit to how much content we can take before it becomes just meaningless noise Read More »
Are you familiar with the term lurking? It means to hide without being seen in corners without participating or engaging and it happens an awful lot online and I just wanted to see if there were people lurking on this blog who would be happy to introduce themselves. Even the term lurking sounds like it is saying something bad about someone but the truth is that even I lurk on most sites that I spend a lot of time on apart from a handful of my favorite blogs. Are you a lurker?... Read More »
I am always asked about how we get traffic to this blog and the answer is pretty complicated as you will see from the diagram in this post. We use a whole range of social media tools and sharing options including Youtube, Facebook, Twitter, Linkedin and slidshare and as you can see in the diagram we combine it with lots of other traditional marketing methods in order to build an audience here and further enhance our community. Try some of these techniques yourself and see how you get on... Read More »
Yes, I'm saying that as someone who runs a social media agency, but I have a point. :) I'd consider myself to be fairly immersed in the world of social media and so from my perspective, it is all that the world ever hears about or writes about. I often wonder what people talk about who aren't already active in this online world and are outside the 'tecchy' circle. The type of people who would give you strange looks if you said "Would you mind if I just twitpic my dinner? My followers love to know what I eat" . My answer came at a recent conference I spoke at : it's still social media. Read More »
McDonalds, Microsoft and Coca-Cola are among the first companies to sign up to CoTweet's Enterprise Innovators programme. Put simply, the programme is a method for brands to manage their Twitter presence, providing functionality for multiple users to manage the account and also intergrating analytics. The company themselves bill it as 'taking Twitter to the next level'. Businesses that sign up to the scheme are also guranteed a dedicated account manager. The only problem is that the Innovator's programme costs $1,500 p/m , certainly not an accessible option for many businesses. Read More »
Writing new content for you blog and finding the ideas to base your new posts on can be tough, especially if you aim to post something every single day. There are a few tips and tricks that I share here that you can follow and that will hopefully give you some extra inspiration and make it a but easier the next time you sit down and start tapping those keys. The key is getting inspiration from as many sources as possible and remembering good content when it does happen to pop into your head. Here are our tips for writing great content... Read More »
Last week we were lucky enough to have a story featured on a couple of big sites and it generated over 800 Re tweets so we decided to have a closer look and see if there was any interesting data within the analytics of the tweets and see if we could extract any interesting patterns. What we also noticed was that because there was so much data we got to see what apps people were using to access Twitter and just how long the story was popular on the site itself. Have a look and see what 800 Re tweets does for you on Twitter... Read More »
Email signatures may seem like a mundane every day thing that are a necessity in life but if used correctly and innovatively they can be used not only to grow traffic to your blog but also to increase the number of fans, followers and subscribers you have for you social media profiles. We show you a great Firefox plugin that works with Gmail and most other email services such as hotmail and Yahoo mail that allows you to edit your signature and pull in your latestt blog posts via RSS so as your email signatures are constantly changing and encourage people to click through and read your blog posts. Increase your blog traffic by adding one now... Read More »
Our selection of the best of the web this week, easy reading for a Friday afternoon and a random video just for the fun of it... Read More »
