The Denny iPhone App is probably one of the most addictive and well designed iPhone apps that I have come across on the iPhone and one of the best example of a brand using the iPhone effectively for advertising. The beauty about his app is that it allows you to fry sausages which in turn means that you are engaging with the Denny brand for 5 minutes as you use the app. The app store has been used for many useless apps but this is one that will really get users attention and is an excellent example of new innovative advertising and how brands are having to change the whole model of broadcasting their message that they have been happy with for years... Read More »
Pizza Hut made headlines this summer when they hired dedicated Tweeter (or twintern) Alexa Robinson. She's now back and with a new job title. Pizza Hut ran a competition to crowd-source her name and the winning entry was picked. Meet the Pizza Hut tweetologist. Read More »
Our panel at winter camp consisted of Pat Phelan, Don O'Leary of Google, Gail Power of Facebook and John Kennedy of Silicon Republic and the Irish Independent and as always saw some great discussions with some insights into the future of social media and the different platforms that we will all be using in the future. Topics covered include news and how we will consume it in the future as well as mobile and the different tools we will use in the future. Some good all round discussion... Read More »
More video footage for you to watch now from the winter camp conference we helpd during the week discussing the future of social media. Next up is Damian Ryan talking about where agencies are positioned now, how the market is looking in general and what global trends they are seeing in the market place. Damian does a great job of setting the scene by looking at the UK market for some good examples... Read More »
Social media is one of the fastest growing industries when it comes to online marketing and we invited the very talented James Whatley so speak at out recent winter camp and share some of his experiences from the social media scene in London. We wanted to share the presentation and video from the conference as James shares lots of interesting links and insight into brands doing it well and what tools we should be embracing in the future to get the most out of social media. A really great presentation well worth watching in full... Read More »
We all spend more and more time on social media profiles and they can be a massive time waster during work hours but what can we do to get away from the constant stream of notifications, emails and updates? We look at a couple of natural ways of doing it and being strong on yourself but we also share a great productivity tool that measure everything you do online and actually goes as far as blocking you from some of your favorite social media sites. Either way if you want to get the most out of your time and be more productive and less reliant on social media you will need to look at one of these options... Read More »
Winter camp was a great event with some top speakers and tons of people have been asking us to share the presentations here on the blog which is exactly what we are doing today with the first one by Gail Power from Facebook going up along with a video so as you can remember all the great nuggets of information she was sharing on the day. We will also be sharing all the other presentations over the coming days along with some top videos and photos from the day itself so keep checking back in for all the latest content from winter camp. Read More »
Getting new readers or fans to your blog is a hard thing to do but keeping them is even harder and as the couple of examples below show people can just leave you instantly and stop reading your blog. I used to read the blogs below and a tiny example on each one made me stop reading. There is not much you can do apart from making sure you only publish your good stuff. Read More »
We have a simple competition to win Gary Vaynerchik's book crushit that will hopefully get you all in the mood for Xmas and the winter camp tomorrow. The competition is simple and all we are trying to find out is who your favorite internet celebrity is from the 6 that we have chosen. Simply Tag yourself Read More »
