We wanted to bring in 2 experts to talk about the looming battle between SEO and social search and see if we could figure out where the whole industry was headed over the next couple of years. It is clear that search is becoming more social with the fluid sharing of links and content throug social networks like Facebook and Twitter and this is increasingly starting to influence search results and brands and businesses will have to sit up and take notice. This is very much a debate where we wanted to get opinion from as many people as possible to predict a market place that is going to change massively in 2010. It is the battle between social search and SEO... Read More »
A recent survey found that 91% of companies used social media in their marketing mix in 2009. This shows that social media has truly arrived and should be a top priority for marketing budgets in 2010. Those who are still questioning the use of social media by businesses risk getting left behind while the competition swoops in and starts talking to your community. The survey also reveals some other interesting trends among social media for businesses. Read More »
We are always giving tips to improve your Facebook page but we wanted to share a great page that we are a massive fan of ourselves and that features great content, interaction and some good calls to action. Decisions for heroes are an Irish company who have received numerous awards and if there Facebook page alone is anything to go by they have a very bright future ahead using social media to market their niche service. We should all be able to take some tips from this facebook page... Read More »
It's easy to convince yourself that just setting up profiles on social networks means that you're engaging in social media. You jump from one site to the next, hoping to stay ahead of the curve and set the trend in your industry. The reality is that if no-one's talking to you or following you back, then you're not really engaging with social media at all. Social media is 1% about the profiles and pages you have, the other 99% is growing these and really building a community around your brand. That's where the hard work comes in! Read More »
Something has been bugging me for a long time. The stats have been showing me that Facebook has been experiencing massive growth with new people flocking to the service all over the world but when I ask people on the street they don't seem to be too enamored with the service. The conflicting messages are confusing as the stats show that the average users spend 55 minutes on the site every single day and actively interact with all sorts of content but I wanted to delve a little deeper and see what people really thought about Facebook... Read More »
There is an emerging trend in social media, that is the obsession with failure. The trends on Twitter of the hashtags 'PR Fail' and 'PR win' expertly demonstrate this. There is little to no results for PR Wins. What is that makes us speak louder about the fails than the wins? These sites are just one example of the emerging trend in social media in calling out companies and individuals that is, at times, no better than bullying. Why is this? Read More »
I have been reading predictions for 2010 over the last few days and one thing that keeps popping up is Geo location. There is no doubt that this is one area that is going to see massive growth over the coming years but there are some very serious concerns to be addressed around privacy and how users will be giving there whereabouts out to complete strangers. I for one will not be taking part in these social networks but I do see some massive opportunities for advertisers who are able to target users based on their exact location... Read More »
On the surface, crowdsourcing has been a powerful and valuable concept, brought about by the capabilities of web 2.0 We need to ask ourselves whether it is really fair to both of those parties taking part in projects, or whether it is fundamentally flawed. There is still a way to go for crowdsourcing to function properly and produce the kind of work it is capable of doing. Read More »
We have published a couple of business guides for Facebook in the past but today we wanted to focus on the personal profile side to things and share our top 20 tips for getting more out of your profile pages. The rise of Facebook has been massive over the last year and with nearly 400 Million users it is a vitally important tool for both networking and keeping in touch with your friends. We have tried to cover as many things from how to download your Facebook photos to how to connect Facebook with popular services like Gmail and Twitter. So sit back and start reading and get ready to improve your facebook profile massively with these 20 tips... Read More »
Social media might have taken off in the last year but we have delved a little deeper and you can see the success of the services that make social media so prominent today all have their roots growing over the last decade. We created this social media time line so as we could all charter the growth of popular services such as Facebook, Myspace, Twitter and Youtube showing when they launched and when they were either bought or hit some crucial milestones. What is clear is that none of these are overnight successes and with a few exceptions most f the big services take at least a couple of years to reach critical mass and really take off. Check out our social media timeline... Read More »
