TV Adverts Need To Embrace Social Media
TV adverts have for nearly a quarter of a century been all about broadcasting your message out to as many customers as possible and hoping that those customers go off and buy your products but social media has come along and changed the way in which consumers interact with content. Great ads now feature a whole host of ways to interact with the product and services and smart brands are building social media in to the entire story line... Read More »
Should employees be allowed to blog?
Forrester have recently released a blogging policy in which they require employees to blog on a Forrester blog platform and abandon their own personal blogs in the process. To me this ultimately misunderstands your strength as a business - your employees are the face of your company and personal blogging should be encouraged, not restricted Read More »
Twitter investing in search
With their recent hire of search guru Krishna Gade it's clear that Twitter are committed to developing their search functionality, possibly as a route to monetisation. There are still many developments to be made in the area of real time search and this presents a real opportunity for Twitter to set the trend. Read More »
Google Starting To Lose It’s Brand magic?
Google has been getting more and more noisy over the last couple of months with new products that they have been launching and I am just starting to wonder if it is hurting their brand. There is no doubt that up until now their brand reputation and products has been amazing but the signs are in recent months that they are starting to feel a little bit of heat from the competition and it just feels as if they are pushing things a little too hard. Here are some of the products and gimmicks that Google have been working on of late... Read More »
Is blogging just not that cool anymore?
A recent survey from Pew found that the use of blogging for the younger online generation is steadily decreasing. While it may seem that blogging is no longer that popular, brands need to ask themselves whether it even matters? If the younger audience are choosing new media through which to communicate and setting the trend, then companies need to move with the times and stay active where their audience is. Read More »
Could Somebody Turn Down The Volume On Social Media Please?
I have been noticing that social media is just getting noiser over the last 6 months and that there is a massive problem with trying to filter out some of that noise and find the really good content that matters. I wanted to look at some of the problems that are causing that noise and see what the solutions could be. I think for the whole industry to move forward as a whole it is very important that somebody comes up with a tool or service that really helps to eliminate all the noise in social media... Read More »
5 Early Flaws With Google Buzz
With the launch of Google Buzz yesterday the whole internet is screaming that it could be the end of Facebook and Twitter but we take a much more realistic view of the product here and say that although yes it is a great product it does still have a few early flaws that need to be ironed out. It looks as if Google has esentially taken the best parts of Facebook, Foursquare and Twitter and just added them to Gmail and called it Google Buzz. It will be interesting watching the development of this product over the coming year and it could be a big social win for Google... Read More »
A local company effecting change through social media
A small city in the UK is currently at the centre of a social media success story, with their campaign to promote road safety. What was originally targeted at local citizens in Sussex is now receiving over 1 million views online and is due to be aired at Ted conference. The key to their success has been excellent content, combined with an understanding of the local market. Read More »
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