Simply Zesty has merged with Tibus Digital to form one of the UK & Ireland's largest digital agencies.
Forrester have recently released a blogging policy in which they require employees to blog on a Forrester blog platform and abandon their own personal blogs in the process. To me this ultimately misunderstands your strength as a business - your employees are the face of your company and personal blogging should be encouraged, not restricted Read More »
With their recent hire of search guru Krishna Gade it's clear that Twitter are committed to developing their search functionality, possibly as a route to monetisation. There are still many developments to be made in the area of real time search and this presents a real opportunity for Twitter to set the trend. Read More »
Google has been getting more and more noisy over the last couple of months with new products that they have been launching and I am just starting to wonder if it is hurting their brand. There is no doubt that up until now their brand reputation and products has been amazing but the signs are in recent months that they are starting to feel a little bit of heat from the competition and it just feels as if they are pushing things a little too hard. Here are some of the products and gimmicks that Google have been working on of late... Read More »
A recent survey from Pew found that the use of blogging for the younger online generation is steadily decreasing. While it may seem that blogging is no longer that popular, brands need to ask themselves whether it even matters? If the younger audience are choosing new media through which to communicate and setting the trend, then companies need to move with the times and stay active where their audience is. Read More »
I have been noticing that social media is just getting noiser over the last 6 months and that there is a massive problem with trying to filter out some of that noise and find the really good content that matters. I wanted to look at some of the problems that are causing that noise and see what the solutions could be. I think for the whole industry to move forward as a whole it is very important that somebody comes up with a tool or service that really helps to eliminate all the noise in social media... Read More »
With the launch of Google Buzz yesterday the whole internet is screaming that it could be the end of Facebook and Twitter but we take a much more realistic view of the product here and say that although yes it is a great product it does still have a few early flaws that need to be ironed out. It looks as if Google has esentially taken the best parts of Facebook, Foursquare and Twitter and just added them to Gmail and called it Google Buzz. It will be interesting watching the development of this product over the coming year and it could be a big social win for Google... Read More »
A small city in the UK is currently at the centre of a social media success story, with their campaign to promote road safety. What was originally targeted at local citizens in Sussex is now receiving over 1 million views online and is due to be aired at Ted conference. The key to their success has been excellent content, combined with an understanding of the local market. Read More »
News has been spreading on the web about a new product that Google is set to unveil today that is based around social activity and will be based within Gmail. There is much speculation that the product could be a Twitter competitor with content sharing at it's heart and we wanted to take a look at some of the previous misses Google has had in the social media landscape as well as asking do we really need yet more noise in our lives and why ruin a perfectly good service in email? Read More »
Do you have a great idea for something but it turns out that it's already been done? If you can come along and do it better, then it doesn't matter if a poorer version exists already. You shouldn't be put off by the existing market but rather see it as an opportunity to do something amazing and improve on what's out there already. This is exactly what youtube did. They're not known as the first video sharing site, but they're certainly the best. Read More »
