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Harrowing Campaign Turns Mannequins Into Domestic Abuse Victims

Harrowing Campaign Turns Mannequins Into Domestic Abuse Victims

One in three women are victims of domestic abuse, a shocking statistic but one that agency Leo Burnett Milan tackled in this campaign featuring the mannequins of a prominent British designer in Italy. Read More »

Socially Validated Advertising – The 4 Key Drivers Of This New Reality

Socially Validated Advertising – The 4 Key Drivers Of This New Reality

With social advertising growing in popularity, advertisers are now able to target audiences and see the results right down to clicks, impressions and views. It's a rapidly growing sector and Charlie Ardagh identifies four main factors that has driven this trend. Read More »

Crowd Surfing Beach Ball Streams Festival In Real-Time

Crowd Surfing Beach Ball Streams Festival In Real-Time

At almost every music event out there, there will always be someone who blows up a beach ball for the crowd to play with, only for overzealous security to put an end to the fun. However, Almap BBDO used this as the basis for a pretty cool campaign for HP as part of the Planeta Terra music festival in Sao Paulo. Read More »

The Best Online April Fools’ Pranks Of 2013

The Best Online April Fools’ Pranks Of 2013

It's that time of year again where news and common sense is thrown out the window, and every person, company and brand tries to think up of ways to fool everyone. Most are terrible, cliched and lazy, but there are some that are rather creative and more original. Here are some of the best! Read More »

Narcissists Rejoice! Facebook Begins Rolling Out ‘Who Viewed Your Profile’ Feature

Narcissists Rejoice! Facebook Begins Rolling Out ‘Who Viewed Your Profile’ Feature

After revealing how the new newsfeed will look, as well as many other significant changes, it looks like Facebook isn't finished adding new features to help keep the site fresh. However, its latest change may not only be the most significant, but the most controversial as it now allows users to see who views their profile. Read More »

This Week’s 10 Most Talked About Viral Videos – 31st March

This Week’s 10 Most Talked About Viral Videos – 31st March

A roundup of the week's ten best videos from the world of marketing and advertising. This week's collection features a world without hate, an honest ad from Internet and cable providers, and the best Apple store parody you'll ever see. Read More »

25 Unmissable Social Media Articles To Read This Weekend – 30th March

25 Unmissable Social Media Articles To Read This Weekend – 30th March

As always, we round up 25 of the biggest stories relating to the world of social media that you have to read, featuring a mixture of the week's news and thoughts from some of the top people from the world of social media, the Web and technology. Read More »

NBA’s Biggest Stars Face Each Other In Inspiring Ad ‘Fixation’

NBA’s Biggest Stars Face Each Other In Inspiring Ad ‘Fixation’

Sporting ads, by and large, normally try to be either exciting or inspiring, but sometimes they go over the top when making their point. Gatorade keeps it simple with its latest ad featuring NBA stars Kevin Durant and Dwyane Wade. Read More »

SZ Podcast Ep3 – Vine, More Facebook Changes & The Irish Startup Scene

SZ Podcast Ep3 – Vine, More Facebook Changes & The Irish Startup Scene

For the latest episode, the team takes a look at Vine and asks why it hasn't been a hit with users, discuss about the latest Facebook changes and talk to Brian Daly, the co-founder of Pitchify, about the Irish startup scene. Read More »

Renault UK Gives Unsuspecting Test Drivers A Steamy Surprise

Renault UK Gives Unsuspecting Test Drivers A Steamy Surprise

Customers test driving a new Renault car were treated to a nice surprise when they were instructed to press the 'Va Va Voom' button. The drivers were treated to an improv scene set in France, which concluded with a steamy finale. Read More »