What if the world wide web is not really what it says it is? If the arrival of internet communication has allowed us to connect with anyone or anything, anywhere in the world, why do we ultimately find ourselves engaging with news, information and people that are hyperlocal, and have a connection to us either geographically or socially? Read More »
We've seen some creative examples where Twitter has been brought to life, but this is probably the first time we've seen it being done on such a grand scale. The basis of the campaign was to help save the Metropole Orchestra, a jazz and pop orchestra based in the Netherlands. When it was under threat, it held a brilliant 'Tweetphony' to highlight the cause and save it. Read More »
No two digital strategies are ever the same. What works for one person mightn't be successful for another and it's because of that, we tailor our strategies to suit our needs. However, while there are certain approaches that people may or may not agree with, there are a few practices that are just wrong and asking people to share your content is one of them. Read More »
We've seen so many time-lapse videos online that we've practically lost count of them. When done right, they can be amazing to watch, but what happens when you combine a similar technique called hyperlapse with Google Street View? The result is this video from teehan+lax and it's absolutely amazing. Read More »
It's safe to say that we've written quite a number of guides over the last few months. Well, actually we written a lot of guides and every so often, some of them may slip through the radar, or there are guides that are worth revisiting again. Whatever the reason, here are more than 80 posts to help you out with all your digital marketing needs. Read More »
Advertisers can have a tough job sometimes. When you have to promote something abstract, most brands would show a graphic that literally describes it to the consumer, helpful but it rarely translates well to customers. While it's is pretty difficult to pull off, we have to tip our hats off to Grey Worldwide who came up with this great idea for SEAT. Read More »
Habits are easy to fall into. When you're trying to change how you do things and your incredibly busy, falling back into old habits happens quicker than you would expect. While most tend to be minor habits that don't have an overall impact, there are some habits that can be damaging, make you look lazy, or seriously hinder a page's growth. Read More »
Over the last few months, Nike has been the king of sports advertising releasing numerous brilliant ads. However, this stunning collaboration between Adidas and Chelsea F.C. suggests that the former is quickly catching up. Read More »
A roundup of the week's ten best videos from the world of marketing and advertising. This week's collection feature a prediction for the next viral trend, some creative April Fools' jokes and the most colourful festival you'll see. Read More »
As always, we round up 25 of the biggest stories relating to the world of social media that you have to read, featuring a mixture of the week's news and thoughts from some of the top people from the world of social media, the Web and technology. Read More »