Simply Zesty has merged with Tibus Digital to form one of the UK & Ireland's largest digital agencies.
The Dutch airline KLM launched a unique competition, the prize for which is a seat on the first commercial flight into space. Asking participants to guess how far its balloon would travel before it would pop, Read More »
One of the most important things for a brand is to develop a strong personality that users can identify and interact with. Of course, this is easier said than done, but if you take the time to develop one, it can be worth it in the long-run. Read More »
LG has a reputation for terrorising people for its prank campaigns. After frightening people in elevators by making people think the floor was falling in, it has set its sights on the men's bathroom for its latest campaign. Read More »
A roundup of the week's ten best videos from the world of marketing and advertising. This week's collection features pranks performed by an orchestra, the world's best jump roper and a daredevil stunt that only a maniac would try out. Read More »
As always, we round up 25 of the biggest stories relating to the world of social media that you have to read, featuring a mixture of the week's news and thoughts from some of the top people from the world of social media, the Web and technology. Read More »
Heineken introduced 'smart' beer bottles which could interact with other bottles, its surroundings and the people drinking them. Introducing it at Milan Design Week, the bottle would light up in a certain way depending on your actions. Read More »
While we mightn't realise it at first, colour plays a major part in determining the mood and tone of a brand message. They help shape how consumers feel about your brand and the emotive responses they have when they interact with your company. Read More »
On the show this week, the team discuss the news that Facebook and Twitter will be introducing video ads later on this year, talk about smartwatches, and chat to Emmet Ryan of Action81.com about how blogging led him to self-publishing his first GAA book. Read More »
If you work in digital, you're probably getting a bit tired of the ROI question by now. We are all tasked with justifying our pitches and projects with proving where the ROI lies directly. We need to show that whatever ad, video or app we run, directly leads to X number of sales online, or X number of conversions. However, we've all been making a huge mistake. Read More »
![How To (Not) Fail At Marketing [Slideshow]](http://www.simplyzesty.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-18-at-12.12.47-765x414.png)
It's good not to get caught up in the jargon and buzzwords culture that surrounds marketing. A healthy amount of cynicism is needed if you don't want to be swept up by a culture that tends to believe its own hype. It's this very idea that makes this slideshow from Martin Weigel so refreshing and something that all marketers should read. Read More »
