The Story Behind The Wildly Successful Instagram [Video]

Ever since it launched just over a year ago, Instagram has gained over 15 million users, capturing the imagination of those from around the world wanting to share photos in a social way. All of this success has come despite the fact that it is only available on iPhones and doesn’t even have a full web presence.

Founder Kevin Systrom sat down with Kevin Rose for this very insightful interview that explains how the site was founded, the idea behind it and where they are headed in the future with their community of passionate users. What really comes across on the video is Kevin’s passion for the product, and the understanding that this is something that works best when confined mostly to mobiles.

What I admire as well is their pure focus on the simple concept, and how little they have been distracted by the endless possibilities that their success has opened up. The site will continue to grow especially since they have now secured additional funding and have more staff to help them out. If you’re a huge fan of the service -like over 15 million other users – and have enjoyed watching it grow then sit back and enjoy this wonderful interview with the app that Apple choose as their App of the year in 2011.